What You Need to Know About Lead Scoring and Lead Grading

December 21st, 2016 - Posted by: Melissa Day in Marketing automation , Sales Enablement

Lead scoring and grading strategies can be developed by the marketing and sales teams to help determine patterns of sales qualified leads and define the point that sales should start their communication. Tying these strategies together and implementing them within marketing or sales technology automates this entire process from a lead’s first touchpoint to their sales-qualified status.

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