Unless you're living in a marketing-free bubble, you've probably heard mention of Periscope, the newest live streaming app. Owned by Twitter, the app allows users to live stream events with viewer commenting abilities. While the app is relatively new, some brands such as Red Bull and Adidas have already started implementing effective marketing campaigns through Periscope. As we've begun to use the app for our own marketing efforts, we thought we'd share a few tips of the trade. Read on for 5 ways you can start using the Periscope app for your marketing efforts today.