The customer journey doesn’t just involve the marketing team. Successful organizations have a plan in place to ensure sales and marketing alignment in strategy, content and more. Learn how to leverage HubSpot tools to achieve this collaboration
B2B marketers must get up to speed on the EU GDPR, which goes into effect May 25, 2018. This regulation adds requirements for marketers regarding the collection, storage, and administration of personal data for EU residents.
Engagement Studio in Pardot allows you to map the entire customer journey for a campaign on a single page. Check out our #smarthack to learn our top Engagement Studio program tips and tricks.
Watch this weeks #smarthack to drill down into the details of mapping custom fields from Pardot to Salesforce.
If you're looking for ways to leverage Marketo's unique product features to drive new leads to your sales funnel and increase ROI, look no further. These Marketo tips will make you a marketing automation superstar in no time.
Prospects and clients often contact us to implement, manage, or improve campaigns using Pardot, HubSpot, or Marketo. Many businesses that feel that they are not getting the most out of their investment in marketing automation are only scratching the surface of the software’s capabilities. We put together a checklist to help identify areas for improvement.