When switching marketing automation platforms, moving on from your old system can often be the hardest part. Get the lowdown on moving on from old technology now. Part three in SmartAcre's "Switching Marketing Automation" blog series.
Once your business has decided that a marketing tech switch is the right move, you need to set some marketing automation goals that will guide your process to success.
Marketing technology should empower your team to be marketing superheroes. If your platform is holding you back, it’s never too late to change. Start with part one of our step-by-step guide to switching marketing automation platforms to learn how you can get the most from your tech stack.
The customer journey doesn’t just involve the marketing team. Successful organizations have a plan in place to ensure sales and marketing alignment in strategy, content and more. Learn how to leverage HubSpot tools to achieve this collaboration
B2B marketers must get up to speed on the EU GDPR, which goes into effect May 25, 2018. This regulation adds requirements for marketers regarding the collection, storage, and administration of personal data for EU residents.
Engagement Studio in Pardot allows you to map the entire customer journey for a campaign on a single page. Check out our #smarthack to learn our top Engagement Studio program tips and tricks.
Watch this weeks #smarthack to drill down into the details of mapping custom fields from Pardot to Salesforce.