Developing data storytelling skills isn’t easy, but it is a necessary component and best practice if you are looking to get executive support for new marketing initiatives. Here are the four elements I rely on for success.
If you're looking for ways to leverage Marketo's unique product features to drive new leads to your sales funnel and increase ROI, look no further. These Marketo tips will make you a marketing automation superstar in no time.
Download your free ABM Playbook for a comprehensive look at how ABM works, how it’s implemented, and how it can move your organization closer to its objectives.
When MAX first partnered with SmartAcre in April 2016, they were looking for great ways to promote their ERP services and improve their marketing and sales practices with the help of HubSpot.
Marketing teams always fight to show their value and earn their budget. Lead tracking and calculating ROI can prove your value and get your whole company on the same page.
How can marketers maximize their efforts by empowering their sales departments? Brady Akers explores how lead scoring can increase your conversion.
More companies say that their top marketing strategy priority is converting leads over generating them, which shows a deeper understanding of the value of the buyer's journey and a long-term strategy (as opposed to a quick win mentality). The second highest marketing strategy priority is “growing traffic to website”, which provides value for both lead nurturing and lead generation efforts.
In my first round of findings from Hubspot’s annual The State of Inbound report, I discussed the power that email marketing continues to have. This blog post will focus on another angle of the report: inbound marketing. Specifically, I wanted to point out some key stats that might help you build your argument or justify the importance of an inbound marketing program with key audiences such as upper management and sales.