B2B marketers must get up to speed on the EU GDPR, which goes into effect May 25, 2018. This regulation adds requirements for marketers regarding the collection, storage, and administration of personal data for EU residents.
The lines between marketing and sales continue to blur as consumers’ buying behavior increasingly puts them in the driver’s seat. Here are three things you can do to ensure your marketing and sales teams are aligned this year.
Now that 80% of total internet usage takes place on mobile devices, it’s time to adapt your whole mobile ad strategy - from the way you set goals, to the way you nurture leads.
Are you looking for a quick and easy way to improve your AdWords campaigns? Start by adding negative keywords to your campaign.
Developing data storytelling skills isn’t easy, but it is a necessary component and best practice if you are looking to get executive support for new marketing initiatives. Here are the four elements I rely on for success.
Don't let your website visitors slip through the cracks. Instead, reach out to them by building a remarketing campaign.
Here are some of our favorite holiday marketing campaigns that resonate with audiences around the world.