Sales Enablement

Leverage Video Marketing for Demand Generation
March 22nd, 2019 - Posted by: in Marketing automation

The first Denver HubSpot User Group of 2019 was all about video. Learn from Vidyard's cofounders and a HubSpot Senior Growth Specialist to see why video marketing should be a part of every business' growth strategy.

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Do More with HubSpot Reporting & Sales
February 12th, 2019 - Posted by: in Marketing automation

HubSpot Reporting and Sales are two tools that shouldn't be overlooked when refining your marketing automation stack. See if you're making the most of these key HubSpot features now.

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Completing the Customer Journey with HubSpot Tools
August 6th, 2018 - Posted by: in Marketing automation

The customer journey doesn’t just involve the marketing team. Successful organizations have a plan in place to ensure sales and marketing alignment in strategy, content and more. Learn how to leverage HubSpot tools to achieve this collaboration

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3 Ways to Foster Marketing and Sales Alignment
February 9th, 2018 - Posted by: in Sales Enablement

The lines between marketing and sales continue to blur as consumers’ buying behavior increasingly puts them in the driver’s seat. Here are three things you can do to ensure your marketing and sales teams are aligned this year.

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The FAQs of Lead Attribution, HubSpot Edition
November 9th, 2017 - Posted by: in Marketing automation

Lead attribution is one of the most important processes you can have to drive sales and marketing alignment. In order to help you implement, here are some of the FAQs we hear most often.

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How to Align Sales & Marketing to Achieve Total Buyer Engagement
October 20th, 2017 - Posted by: in Content

Successfully aligning sales and marketing can be somewhat difficult to achieve in business. However, doing so will provide you with an opportunity to improve overall business performance.

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HubSpot Helps MAX Win Big: How Lead Attribution & Automation is the Future of Client Enablement
July 31st, 2017

When MAX first partnered with SmartAcre in April 2016, they were looking for great ways to promote their ERP services and improve their marketing and sales practices with the help of HubSpot.

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What You Need to Know About Lead Scoring and Lead Grading
December 21st, 2016 - Posted by: in Marketing automation , Sales Enablement

Lead scoring and grading strategies can be developed by the marketing and sales teams to help determine patterns of sales qualified leads and define the point that sales should start their communication. Tying these strategies together and implementing them within marketing or sales technology automates this entire process from a lead’s first touchpoint to their sales-qualified status.

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Using Salesforce Lightning Experience List Views
June 22nd, 2016 - Posted by: in Content , Marketing automation , Sales Enablement

Welcome to the second video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce Sales Cloud become familiar with the new Lightning Experience. Watch our screencast to learn how to use List Views with the Salesforce Lightning Experience to create filters, customize columns, and create charts.

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Getting Started with Salesforce Lightning
June 3rd, 2016 - Posted by: in Marketing automation , Sales Enablement

Welcome to the first video of our Getting the Most from Salesforce Lightning Series. The goal of this series is to help marketing and sales using the Salesforce Sales Cloud become familiar with the new Lightning Experience. During this screencast, you will learn how to determine if Salesforce Lightning has been enabled in your organization and how to navigate to the new interface.

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