Are forms becoming a dirty word in inbound marketing? Since day one in the digital marketing world, you’re spoon-fed that gated content delivers consistent lead generation. What would happen if you removed the gate? In this blog, we’ll reference our client who was ready to take the risk of letting their gate down in order to improve their organic rank. Find out what happened.
At the end of June (2018) Google introduced its new Marketing Platform. The new experience brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help marketers “plan, buy, measure and optimize digital media and customer experiences in one place.” Sounds great Google, but what does this mean for B2B marketers? Find out in this blog post.
SmartAcre hosted the Lehigh Valley HubSpot User Group on June 20th to network with local marketing professionals and share information on how to overcome challenges in digital marketing like SEO, Design, and GDPR. Here is a full recap of the event.
In case you missed them, we gathered all of our #SmartHacks from the month of May in one place. We will continue to publish a new #SmartHack every Friday to give you a quick tip that you can use to improve your inbound marketing strategy every week. Follow us on Twitter, Facebook, and LinkedIn so that you never miss a #SmartHack.
Any landing page should be about one thing: converting visitors to leads. One of the most effective tactics to improve your conversion rates is to incorporate video into your landing pages. According to a study by eyeviewdigital.com, video on landing pages can increase conversion by 80%. In order to ensure your landing pages get that kind of lift to your conversion rates, here are some best practices.
Bringing web traffic onto a page is one of the most important things a web developer can do. Check out our overview of SEO concepts, and how you can improve your site with some helpful resources and tips.
When Google Local / Places / Plus all merged into one with Google My Business, you most likely logged into Google and found that you now owned multiple pages - most likely a Google+ company page with a verified URL, and a separate page with your verified local listing. Now what? I scoured blogs, forums and Google documentation for consolidating these pages with no avail, so here it is folks: The Step by Step Guide - How to Merge Google+ Pages
Is your SEO to-do list overwhelming you? SmartAcre breaks down the essentials with daily tips and tricks to successfully improve your search performance.
We will be at Pubcon 2014 this week, expanding SmartAcre’s expertise in optimization, online marketing, and social media. Check out our strategy for getting the most out of our time in Vegas.