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Content Marketing

Content Marketing

Establish and Maintain Your Thought Leadership with High-Quality Content

Marketers, don't let content errors affect your SERP, brand affinity, and consumer trust. Discover the simple mistakes you should avoid so your content...

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Content Marketing

SEO + PPC Are Meant to Work Together

Marketers, we have been keeping SEO and PPC separated for too long. It’s time to start having them work together. Here’s why…

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Content Marketing

5 Design Trends in 2022 That Will Help Enhance Your Marketing Strategy

Just like that, 2021 is coming to an end. In the presence of a new year, it is never too early (or late) to propel your marketing strategy with design....

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Content Marketing

5 B2B Video Tactics You Should Implement in 2020

If you’re looking to include video in your 2020 omnichannel marketing plan, you’ve come to the right place. Learn how these 5 B2B video tactics can...

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Content Marketing

Tips for Producing Effective Marketing Videos on a Budget

You don't need Scorsese or six figures to make great marketing videos. A few basic tips and best practices can ensure your videos drive more engagement....

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Content Marketing

How Pillar Content Led to a 53% Increase in Organic Traffic (in 3 Weeks!)

Are forms becoming a dirty word in inbound marketing? Since day one in the digital marketing world, you’re spoon-fed that gated content delivers consistent...

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Content Marketing

What B2B Marketers Need to Know about Google Marketing Platform

At the end of June (2018) Google introduced its new Marketing Platform. The new experience brings together DoubleClick Digital Marketing and the Google...

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Content Marketing

Overcoming SEO, Design, and GDPR Digital Marketing Challenges

SmartAcre hosted the Lehigh Valley HubSpot User Group on June 20th to network with local marketing professionals and share information on how to overcome...

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Content Marketing

Creating a Pillar Content Strategy in Four Steps

Creating a pillar content strategy may seem like a daunting task but we’ll break it down so you can create your own with ease and start ranking.

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Content Marketing

How Pillar Content Helped 3PL Central Rise Above the Competition

SmartAcre identified an opportunity to redesign 3PL Central's State of the Industry Report into an un-gated pillar page. 3PL Central increased conversions...

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Content Marketing

4 Ways I’ve Offended Prospects With Sales Emails

Over the years, I’ve sent a lot of emails to SmartAcre prospects and our clients’ prospects as well. One-to-one emails, automated nurtures, mass emails,...

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Content Marketing

The B2B Marketer’s Guide to the GDPR

B2B marketers must get up to speed on the EU GDPR, which goes into effect May 25, 2018. This regulation adds requirements for marketers regarding the collection,...

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