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Content Marketing

How To Start a B2B Marketing Newsletter

Sales Enablement
How to Start a B2B Marketing Newsletter

Write it, hit send. Stop overthinking your content strategy and start writing a newsletter.

Featured image for WAG Content considerations

Content Marketing
Is Your Website Accessible? Content Considerations (Part 2)

Take a look at the key considerations every marketer should keep in mind when writing content that is web accessible and ADA compliant.

Content Marketing
5 Content Marketing Trends and Predictions for 2023

Read our predictions for 2023 content marketing trends. If these aren’t already part of your strategy, see why they should be!

Content Marketing
How to Go Above and Beyond, Above the Fold

Master these 8 design and UX tips to ensure your website's prime real estate is optimized for visitor engagement.

animation of person at computer desk

Content Marketing
Establish and Maintain Your Thought Leadership with High-Quality Content

Marketers, don't let content errors affect your SERP, brand affinity, and consumer trust. Discover the simple mistakes you should avoid so your content is high-quality.

SEO + PPC Are Meant to Work Together

Content Marketing
SEO + PPC Are Meant to Work Together

Marketers, we have been keeping SEO and PPC separated for too long. It’s time to start having them work together. Here’s why…

2022 Design Trends To Enhance Your Marketing Strategy

Content Marketing
5 Design Trends in 2022 That Will Help Enhance Your Marketing Strategy

Just like that, 2021 is coming to an end. In the presence of a new year, it is never too early (or late) to propel your marketing strategy with design. We compiled five of the best design trends for 2022...

b2b-video-tactics

Content Marketing
5 B2B Video Tactics You Should Implement in 2020

If you’re looking to include video in your 2020 omnichannel marketing plan, you’ve come to the right place. Learn how these 5 B2B video tactics can gain you visibility.

Making Marketing Videos on a Budget

Content Marketing
Tips for Producing Effective Marketing Videos on a Budget

You don't need Scorsese or six figures to make great marketing videos. A few basic tips and best practices can ensure your videos drive more engagement. Watch and learn how to make marketing videos on...

pillar content featured image

Content Marketing
How Pillar Content Led to a 53% Increase in Organic Traffic (in 3 Weeks!)

Are forms becoming a dirty word in inbound marketing? Since day one in the digital marketing world, you’re spoon-fed that gated content delivers consistent lead generation. What would happen if you removed...

What B2B Marketers Need to Know about Google Marketing Platform

Content Marketing
What B2B Marketers Need to Know about Google Marketing Platform

At the end of June (2018) Google introduced its new Marketing Platform. The new experience brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help marketers “plan, buy,...

challenges in digital marketing turn into opportunities

Content Marketing
Overcoming SEO, Design, and GDPR Digital Marketing Challenges

SmartAcre hosted the Lehigh Valley HubSpot User Group on June 20th to network with local marketing professionals and share information on how to overcome challenges in digital marketing like SEO, Design,...