Bearon Manufacturing | Website Redesign
SmartAcre® rolled out 4 new web properties for Bearon Manufacturing with a focus on improving UX, design, technology, and messaging that supported lead generation, engagement, and a more accurate representation of the combined branding.
UI Comps, UX Flow
increase in site speed using google speed test
increase in form conversions since launch
increase in unique page views
After the successful launch of a new website in 2020, Bearon Manufacturing soon needed help in creating new web presences for 3 newly acquired brands, as well as updating their website to reflect this change. All website redesigns focused on improving UX, design, technology, and messaging that supported lead generation, engagement, and a more accurate representation of the combined branding.
At the beginning of the website redesign, SmartAcre developed and presented a list of goals for the project based on initial conversations with Bearon Manufacturing.
Once the goals were agreed upon, SmartAcre continued with a 3 phased approach:
During discovery, SmartAcre completed interviews with key stakeholders from Bearon Manufacturing and their brands along with gathering and reviewing available materials. With all of this information, SmartAcre conducted an analysis in order to more fully define the requirements and scope for this multiple web redesign project.
Next, SmartAcre continued with a search marketing assessment. This assessment is an evaluation of the existing websites, technology, and competitors to make recommendations for this project and continuous improvement. Steps taken in this assessment included:
To close out Phase I, SmartAcre pulled together a Website Strategy Document, which included all findings from the discovery phase, as well as provided a clear list requirements and recommendations for the remainder of the project.
Once the final list of requirements were defined and agreed upon, SmartAcre proceeded with brand research and provided direction on presentation of naming, color, logos for the websites and how they would extend offline as well. Deliverables included:
We then focused on UX and information architecture for each website. Using findings from Phase I, SmartAcre determined how users would interact with each website, identified user flows, and laid the foundation for how the websites would convey Bearon Manufacturing’s brand messaging, marketing, and business objectives. This process aided in:
The key deliverables of this step included an information architecture document and wireframes for unique page templates and highlight the following:
Once the wireframes were approved by the client, SMartAcre proceeded with webpage design concepts for the homepage and internal pages that appropriately reflected branding, marketing, and business objectives while using UX and IA documents, input from Client, and review of needs identified in Phase I.
After the approval of all design concepts, SmartAcre moved forward with the programming and development of the front-end templates and back-end customization. WordPress CMS was used for all templates and pages, while WooCommerce was utilized for all eCommerce related pages and content. As these pages were finished, the SmartAcre team populated the content provided by the client.
During the website redesign project, SmartAcre also worked on setting up Bearon and it’s brands with HubSpot as a marketing automation tool and CRM. The team worked with Bearon to learn the current sales process and identify key members of that process. SmartAcre then provided recommendations on improving that process and then developed automation within HubSpot to make that process run smoothly.
These pages were then internally reviewed and then shared with the client in a staging environment for them to test and provide feedback. Once all pages were approved, SmartAcre proceeded with the launch process. This process needed to be coordinated appropriately as SmartAcre needed to launch four new websites that linked between each other in a uniform manner.
Established in 1980, Bearon Manufacturing specializes in machining custom finished components, produced on state-of-the-art CNC and automatic screw machines, along with fabricating and finishing services. The Bearon Manufacturing family of brands includes Bearon Aquatics, Yardley Inserts, and Penn El. Together, these brands enable Bearon Manufacturing to enhance their capabilities, services and product offerings.