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Marketing Automation Articles

HubSpot, SalesLoft, and Salesforce

Check out our guide on HubSpot, SalesLoft and Salesforce: The power trio to sales productivity.

Creative Ads gallery display

Demand Generation
B2B Ad Design that Creates Demand

Explore B2B paid ad design examples, created in-house by SmartAcre to help our partners stand out and generate sales.

How to Set Up Conversions and Events in GA4

Analytics
How to Set Up GA4 Events and Conversions

Setting up events and conversions is one of the first things you should do in your new GA4 property. Without them, you won’t have proper website user data. Not sure how to set them up? We’ve laid it...

How To Start a B2B Marketing Newsletter

Sales Enablement
How to Start a B2B Marketing Newsletter

Write it, hit send. Stop overthinking your content strategy and start writing a newsletter.

Featured image for WAG Content considerations

Content Marketing
Is Your Website Accessible? Content Considerations (Part 2)

Take a look at the key considerations every marketer should keep in mind when writing content that is web accessible and ADA compliant.

Demand Generation
Hiring a B2B Marketing Agency

Hear what our clients have to say about their experience working with SmartAcre. We accept partnerships, not clients.

Your Website Accessible? Design Considerations

Web Development
Is Your Website Accessible? Design Considerations (Part 1)

There are four main areas to consider when reviewing your website design for ADA Web Accessibility: color & contract, text spacing, focus state, and web form design. Let's look at what each of these areas...

Content Marketing
5 Content Marketing Trends and Predictions for 2023

Read our predictions for 2023 content marketing trends. If these aren’t already part of your strategy, see why they should be!

Content Marketing
How to Go Above and Beyond, Above the Fold

Master these 8 design and UX tips to ensure your website's prime real estate is optimized for visitor engagement.

Marketing & UX

Demand Generation
5 User Experience (UX) Tips to Improve Demand Gen

Do better demand generation with these 5 user experience (UX) tips designed to help you elevate your marketing strategy.

Culture
Hear from Alex Diamond, former Head of Marketing at Descartes Labs

Hear how SmartAcre is able to bring that full team to the table and really power your organization and give you more capabilities than you had before.

Marketing Automation
4 Steps to MQL Last Touch Attribution in HubSpot

Discover how to leverage HubSpot’s recent conversion function to track and analyze the content that prospects engage with prior to becoming an MQL.

Ami DeWille, VP of Perform[CB] Gives Client Testimonial

Culture
Ami DeWille, VP of Perform[cb], on Working With SmartAcre

"If you're looking for an agency partner that's smart, that will learn your business and with whom you can actually have some fun along the way, definitely talk to SmartAcre."