Insights

Marketing Automation Articles

HubSpot, SalesLoft, and Salesforce

Check out our guide on HubSpot, SalesLoft and Salesforce: The power trio to sales productivity.

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Demand Generation

Strategic Nurture Programs Lead to 601% Increase in Inbound-Generated ROI

SmartAcre helped 3PL Central increase conversion rates and inbound-generated revenue through nurture programs aligned with each stage of the customer journey....

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Content Marketing

5 B2B Video Tactics You Should Implement in 2020

If you’re looking to include video in your 2020 omnichannel marketing plan, you’ve come to the right place. Learn how these 5 B2B video tactics can...

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Sales Enablement

Mastering The Art of Sequences with HubSpot Video

Learn how you can use video in your sales sequences to make your email stand out from the crowd. By being unique, adding value, and injecting yourself...

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Sales Enablement

Join SmartAcre for 2 events with HubSpot, Vidyard & SalesLoft

Join SmartAcre for two events coming up in October: Wednesday, October 16, 2019 – Mastering the Art of Sequences with HubSpot Video and Thursday, October...

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Content Marketing

Tips for Producing Effective Marketing Videos on a Budget

You don't need Scorsese or six figures to make great marketing videos. A few basic tips and best practices can ensure your videos drive more engagement....

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Sales Enablement

Drift Video vs. Vidyard GoVideo: What You Need to Know

The one-to-one video scene welcomes newcomer Drift Video, but how does it stack up against veterans like Vidyard GoVideo? We breakdown what you need to...

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Marketing Automation

How to Implement Lead Scoring for B2B: Lead Scoring Best Practices (Part 2)

Learn how you can move from planning a lead scoring model for your B2B marketing to actually implementing it.

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Marketing Automation

How to Implement Lead Scoring for B2B: Lead Scoring Best Practices (Part 1)

Looking to set up an efficient lead qualification system for sales handoff? Follow these top lead scoring best practices to success.

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Sales Enablement

Choosing a Video Platform for B2B Marketing

There are many great video platforms out there so today we are going to break it down and help you find the right solution. We’ll examine Vidyard, Wistia,...

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Marketing Automation

Marketo Sky: What B2B Marketers Need to Know

Marketo Sky Beta is now available to all Marketo customers! Here's everything B2B marketers need to know about the roll-out of marketing software's new...

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Web Development

Is the WordPress 5.0 Gutenberg editor right for you?

The WordPress Gutenberg Editor: Watch or listen as members of the SmartAcre design and development team share best practices and discuss the pros and cons...

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Demand Generation

Leverage Video Marketing for Demand Generation

The first Denver HubSpot User Group of 2019 was all about video. Learn from Vidyard's cofounders and a HubSpot Senior Growth Specialist to see why video...

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