“I’m Alex Diamond, head of marketing at Descartes Labs. Descartes Labs, we’re a geospatial intelligence company that helps organizations develop a better understanding of the physical world through the scalable analysis of geospatial data. We have a SAAS platform that we use to build solutions across commodity sourcing and forecasting, resource exploration, and climate resilience. And we also support diverse federal government efforts to gather, analyze and provide actionable insights from geospatial data. The way we’ve worked with SmartAcre, they’ve been an agency partner of ours. The engagement started as a strategy project and involves fully in a marketing retainer.
Some of the challenges SmartAcre has helped us solve is basically being an extension of our marketing team. They’ve come through for us across all aspects of the marketing stack, marketing automation, and HubSpot lead and demand gen LinkedIn campaigns and Twitter campaigns, and Google Analytics, and also the management of these campaigns throughout the customer journey. Top of the funnel, the middle of the funnel, and of the bottom. So when they really helped us categorize and organize our lead attribution process from the start in HubSpot, this was important for us and an extremely critical step because it set us up for success in running these subsequent demand generation campaigns by organizing our lead attribution, we were able to properly track and report out against these leads that we had coming in through these paid social campaigns that we set up. We were able to leverage that in these elegantly designed landing pages and social posts and other content that we produced as part of these campaigns.
I say the best part about working with SmartAcre is that the team is just on top of everything. You know, we were always able to rely on them to guide us along with detailed copy and design documents. It’s just been a really great extension and allowed us a lot of leverage in terms of our marketing efforts because marketing is not something where you can find, you know, design copy editing, content, communications, all of that within just, just one person. So SmartAcre is able to bring that with a whole team to the table and really power your organization and give you more capabilities than you had before.”
Descartes Labs is a geospatial intelligence company that offers planetary knowledge through geospatial software and packaged analytics solutions that have the power to alter how companies, governments, and nonprofits understand their relationship to the world’s physical systems and issues, including climate change, sustainability, food security, and safeguarding our natural resources. The company also supports a diverse set of federal government efforts to curate, analyze, and provide unique actionable insights from geospatial data.