Enzoic | Website Redesign
Reduction in crawler errors
Decrease in average page load time
Increase in time spent on website
Enzoic partnered with SmartAcre to improve organic traffic, conversions, and their customer journey. After analyzing competitors, current site analytics and conversion rates, we aligned on a strategy that focused on highlighting all of the products and solutions that Enzoic offers. We knew we needed to convey this clearly on the homepage and implement clear calls-to-action (CTAs) across the site to get users to a trial.
Our project had three key phases: Strategy, Design, and Development.
During the Strategy Phase, we analyzed competitors, interviewed the Enzoic team, and gained insight from data. We played this back with strategic recommendations, design ideas, and sitemap recommendations in a website strategy document.
In this phase, we identified critical components of the project to prioritize more time and budget on, including the homepage content and design, the free trial conversion process, and product differentiation.
During the Design Phase, we used Figma to produce wireframes and design comps to outline all steps of the customer journey.
We also produced content for the product pages to better elevate the value and differentiation of each.
This process of creating the wires and then designs allows us to have incremental milestones throughout the project to gain feedback and approval from our clients, allowing us to quickly manage a strategic redesign from start to finish in just 3 months.
In the Development Phase, we developed all pages and the necessary forms and back-end requirements in HubSpot. By working with a partner who understands demand generation and the capabilities of HubSpot, we were able to provide recommendations for additional areas like nurture programs while also changing the free trial experience to better capture data directly into HubSpot.
Before launching, we worked through quality and testing, testing across browsers, ensuring a great mobile experience, and reviewing ADA compliance.
As the website launched at the beginning of 2023, results are still coming in. To date: