New Website for Cybersecurity Solutions Provider Drives Lead Gen with HubSpot CMS

What We Did

We started the project with the discovery phase where we researched the client as well as their competitors. Discovery calls with the client also helped us to better understand their goals and who they are as a company.

Furthermore, we conducted an audit to understand the current state of their HubSpot website. The audit uncovered a large number of pages, posts, and landing pages that needed to be accounted for in addition to the pages included in the new navigation. SmartAcre took the necessary steps to review all pages and identify what pages needed to be kept for the new site, what pages needed to be deleted and redirected, and what pages (landing pages and blogs) needed to be migrated to their rightful location. SmartAcre recommended combining all of the HubSpot blog types into one single blog type, as well as migrating landing pages built as pages to use the appropriate template (a template without navigation).

Through our discovery, we identified these requirements and recommendations:

• Build the website in HubSpot using drag-and-drop HubSpot templates that utilize both stock HubSpot modules and custom modules built by the SmartAcre team.
• Incorporate key conversion points, such as a single demo page, a demo CTA button in the navigation, and Calls-to-Action throughout other pages on the site.
• Combine all blogs and resources into a main resources page to help the user easily find content based on categories.
• Homepage improvements such as:
  • Refining the value proposition to explain Celerium’s offerings including threat detection solutions and compliance training
  • Including two CTAs directly in the Aspot: one for a demo and the other for the free academy that Celerium provides
  • Adding proof of cybersecurity solutions as either logos or quotes from customers
  • Highlighting the benefits before solutions – potentially elevating video to answer the question, “Why Celerium?”
  • Speaking to industries and aligning both compliance and threat detection solutions below with clear CTAs
• A more holistic approach to the navigation, which included:
  • Overview pages of all main sections of the website (i.e. Solutions, Who We Help, Training, Partners, Resources, etc.)
  • Utilize full-width navigation to provide a better user experience with more areas to add content and Calls-to-Action

Once Celerium agreed with the recommendations and requirements, SmartAcre moved into the UX and Design phase, creating wireframes and design comps to showcase the user flow, key functionalities, brand’s updated appearance, and accessibility improvements.

 

The website was designed with a modular mindset making it so the majority of the modules could be used in different scenarios. SmartAcre also took advantage of the drag-and-drop functionality HubSpot provides as we incorporated default HubSpot modules when possible to reduce development time and designed custom modules to improve the user experience and overall look.

Custom graphics and animations were also created for this website to draw attention to key elements.

Once all wireframes and design comps were approved, we developed the new website by building the wrapper and style sheet. We then built the custom modules and laid out templates based on the approved wireframes and design comps. By assembling this site in HubSpot using drag-and-drop templates, we made the site easier to edit.

Next, we built and populated the necessary web pages. To do this in a safe environment, we utilized HubSpot staging to test the pages before publishing the new website.

Once the pages were built, SmartAcre conducted a round of QA and testing to ensure the website functioned correctly, including links and forms.