SmartAcre Promotes Natalie Kelly to Vice President of Success

Deepening Focus on Retention, Continuity, and Long-Term Client Partnerships

Allentown, PA – January 19, 2026 — SmartAcre, a B2B growth agency, announced the promotion of Natalie Kelly to Vice President of Success, reinforcing the agency’s commitment to long-term partnerships, leadership continuity, and consistent delivery as it continues to scale.

Kelly brings more than 15 years of agency experience and has been instrumental in building SmartAcre’s demand generation team. In her elevated position, she will oversee client engagement strategy, team leadership, and operational consistency, focusing on delivering an excellent client experience.

“At a time when agencies are under pressure to move faster and do more with technology, we are intentionally investing in leadership,” said Lisa Zwikl, SmartAcre CSO. “Natalie understands that strong client outcomes come from clear ownership, experienced teams, and thoughtful execution. This promotion reflects the leadership she has already been providing and the trust our clients place in her.”

SmartAcre’s emphasis on leadership and people has translated into measurable stability. More than half of its team has been with the agency for five years or more, compared to an industry average employee tenure of less than four years. Client relationships show similar durability, with an average engagement length of four years, well above typical agency benchmarks of two to three years. Kelly has played a central role in building the systems, expectations, and team culture that support this level of continuity.

“Our clients are not looking for short-term tactics. They want partners who understand their business, anticipate challenges, and stay accountable over time,” said Natalie Kelly, VP Success. “My focus is on ensuring our teams are set up to deliver consistently and that our clients feel confident in the people and processes supporting them.”

A Deliberate Investment in Leadership

Kelly’s promotion is part of a broader leadership strategy at SmartAcre focused on strengthening execution without sacrificing strategic thinking. Earlier this year, the firm also formalized Anna Parrish’s ownership stake following her promotion to Vice President last year.

Parrish plays a key role in SmartAcre’s RevOps services, working closely with clients to align marketing, sales, and systems for sustainable revenue growth. Her progression into ownership reflects SmartAcre’s commitment to building long-term leadership from within.

“Natalie’s promotion is a natural extension of how SmartAcre operates,” said Anna Parrish, SmartAcre VP. “When leadership is present and experienced, clients feel it. It shows up in trust, results, and the ability to grow together over time.”

As SmartAcre continues to integrate AI and automation into its delivery model, the agency remains clear that technology is meant to enhance execution, not replace judgment, leadership, or accountability.

“Our people are our product,” said Lisa Zwikl, CSO. “That means creating real paths for growth, supporting strong leaders, and making sure clients always know who is responsible for the work and the thinking behind it.”

For more information about SmartAcre and its team and capabilities, please visit www.getsmartacre.com.

About SmartAcre

SmartAcre® Inc. is a technology-focused B2B Marketing Agency. We help B2B companies leverage marketing and sales technology to improve the entire customer experience.

Founded in 2008, our mission is to create an agency that truly cares about our people and clients. Our “SmartAcres” are located throughout the United States with SaaS, technology, and industrial manufacturing clients. SmartAcre has been recognized as an Inc. 5000 Fastest Growing Company, a Best Place to Work, and a top-ranked agency by AgencySpotter, Clutch, and HubSpot.