SmartAcre Earns HubSpot Software Industry Specialist Badge

Lehigh Valley HubSpot agency recognized for specialized work with B2B software companies

Allentown, PA – June 30, 2026 — SmartAcre, a B2B growth agency and HubSpot Platinum Solutions Partner, has earned HubSpot’s Software Industry Specialist Badge, a designation awarded to partners that demonstrate specialized expertise in serving technology and software companies.

The badge recognizes SmartAcre’s ability to deliver industry-specific HubSpot implementations, integrations and go-to-market strategies for software clients.

HubSpot shared the following in its announcement to SmartAcre:

“Your demonstrated ability to deliver industry-specific solutions, integrations, and use cases — along with speaking the language of this industry and understanding its unique pain points — will continue to help our top-tier customers grow better with HubSpot.”

SmartAcre has served technology and SaaS companies for more than 15 years, working with clients across software development, AI, supply chain technology, and clean energy. The agency’s team holds certifications across platforms including HubSpot, Salesforce, Marketo, Pardot and SalesLoft.

“We start with how their businesses actually work. We understand how teams operate, where deals stall, buyer behaviors, and objections. HubSpot gets configured around that, not the other way around. Software companies have complex buying cycles and technical buyers. A templated setup doesn’t cut it. That’s also why we’ve been early adopters of HubSpot’s AI features. Our clients want to move fast, and we make sure they’re not behind,” said Lisa Zwikl, CSO, SmartAcre.

SmartAcre’s work with software and technology companies has included marketing and sales alignment, CRM strategy, reporting, demand generation, campaign planning, automation and HubSpot implementation.

Proven Results for Software Companies

For One10, SmartAcre created a marketing playbook that gave teams a shared framework for planning, execution, and growth. The work helped align teams around clearer processes and a more strategic use of HubSpot.

The agency’s work with WorkStep, a supply chain workforce technology company, produced results within 90 days: 133 new contacts, 29 leads, and a 90% increase in targeted keyword rankings. WorkStep Director of Demand Generation Tori Cook credited SmartAcre’s HubSpot fluency as a critical factor.

“I just feel like you definitely know the tech landscape and that’s really important to me,” Cook said.

The Software Industry Specialist Badge recognizes SmartAcre’s experience helping software companies build systems and processes that support long-term growth. It also reflects the agency’s approach to client work: putting the team first, caring about clients and each other, continuing to learn, and finding smarter ways to solve problems.

SmartAcre will continue supporting software and technology companies as they adopt, optimize and expand HubSpot across their organizations.

About SmartAcre

SmartAcre® Inc. is a technology-focused B2B Marketing Agency. We help B2B companies leverage marketing and sales technology to improve the entire customer experience.

Founded in 2008, our mission is to create an agency that truly cares about our people and clients. Our “SmartAcres” are located throughout the United States with SaaS, technology, and industrial manufacturing clients. SmartAcre has been recognized as an Inc. 5000 Fastest Growing Company, a Best Place to Work, and a top-ranked agency by AgencySpotter, Clutch, and HubSpot.