BETHLEHEM, Pa., August 15, 2018 – SmartAcre®, Inc., a B2B demand generation agency and technology consultancy, landed on the Inc. 5000, a list of the nation’s fastest-growing private companies in America for the second consecutive year. SmartAcre came in ranked at 2,413 vs. 2,713 in the prior year.
President of SmartAcre Michael Carroll attributes the growth to the marketing agency’s ability to seamlessly blend account-based marketing, inbound marketing, and marketing technology into multi-channel demand generation campaigns.
“Our SmartAcres (agency team members) approach each client with the entire buyer’s journey in focus,” said Carroll. “We ask what business challenge our client is solving, who cares and why, and how do we prove it? We then evaluate or create content, integrate multiple channel campaigns and leverage technology to automate, scale and measure.”
The formula has yielded results for clients from start-up to enterprise. The common denominator? According to Carroll, it’s limited marketing resources and buy-in on a methodology that incorporates technology and campaign integration across the buyer’s journey.
“Don’t hire an agency or employee who just knows search engine marketing (SEM) or HubSpot or Salesforce,” said Carroll. “Hire an agency who can add value in multiple areas and see the big picture, connect the dots and provide growth, not just complete deliverables. Completing deliverables or checking boxes does not grow your business.”
Companies on the 2018 Inc. 5000 list are ranked according to percentage revenue growth from 2014 to 2017 and must have been founded and generating revenue by March 31, 2014. The list has given early exposure to well-known companies including Pandora, Timberland, LinkedIn, and Zillow.
This second consecutive Inc. 5000 award marks another three-year rolling period of more than 61 percent revenue growth, expansion into multiple markets including Denver and New York, and additional technology partnerships including Hubspot and Terminus. Still, Carroll says the focus is on delivering growth and results for clients.
“If we add millions in revenue and a dozen employees to our agency, but aren’t delivering measurable results for clients, who cares?” said Carroll. “Our goal is to make our clients heroes.”
SmartAcre Inc. is a B2B demand generation agency focused on outcomes, powered by technology and optimized by insights. Our dedicated teams help businesses find, connect and engage with customers throughout the buyer’s journey so they can close more deals.
With clients throughout the U.S., SmartAcre is an agency that serves B2B and technology clients looking to scale and accelerate lead and demand generation marketing results. Our teams of marketers, technologists, consultants, and creatives stimulate real change with lead-to-revenue solutions that provide measurable impact.
With locations in Bethlehem, Pennsylvania, and Denver, Colorado, SmartAcre serves B2B and technology clients throughout the U.S. Our people (SmartAcres) are certified and experienced in marketing automation platforms including Pardot, HubSpot, Marketo and Salesforce CRM and use best-in-class marketing tools to scale lead generation. We create and deliver marketing solutions across the entire customer journey with a blend of inbound marketing and targeted account-based marketing, integrating multiple channels from lead to revenue. To learn more, visit https://www.getsmartacre.com/.