Vidyard Introduces ‘Video Selling’ Certification to Accelerate Digital Marketing and Sales Agency Growth

With increasing demand from clients for training on how to incorporate video into their sales processes, 10 leading digital marketing and sales agencies have now completed the certification

KITCHENER, Ontario – Jan 29, 2020Vidyard, the leading video platform provider for business, has just expanded its Agency Partner Program to include an industry-first Video Selling certification. This certification was built to help digital marketing and sales agencies expand their services while helping their clients grow their revenue. The first cohort of agency leaders to receive the Video Selling certification includes Agence Copernic, Avidly, BabelQuest, Digital 22, IMPACT, New Breed, Revenue River, Six & Flow, SmartAcre®, SmartBug Media™, and Whitehat.

For agencies who deliver sales enablement services or who want to expand into sales services, Vidyard’s Video Selling certification empowers them to become experts in teaching best practices for video prospecting, video for meeting follow-ups, video deal management, closing with video, video sequences and more. Furthermore, the certification is aligned to HubSpot’s Sales Enablement services, making it even easier for these growth-orientated agencies to adopt the certification quickly, then easily deploy.

Video has transformed sales communications

Leading sales reps are turning to new video communications techniques to get noticed. According to a blog post from HubSpot titled “10 Skills Every Sales Development Rep Needs to Master in 2020,” Video Prospecting is the #1 skill that managers should be teaching their sales teams if they want to focus on gaining or honing into top deals.

According to Gong, the leading revenue intelligence platform, 40% of sales teams are now using video in their sales cycle. Gong also reports a 41% higher close rate on opportunities that use video in their sales cycle over traditional forms of communication like email and phone.

Sales enablement must reflect the new demand for video

“The number one ask of our agency partners at INBOUND was to help them level-up their expertise in selling with video. Vidyard has mastered the use of video over the past three years, so it was clear to us that there was an immediate training opportunity ahead,” says Rob Sale, Senior Manager of Strategic Alliances and Head of the HubSpot Global Alliance at Vidyard. “The Video Selling certification will set our agency partners apart so they can deliver incredible value to their clients. We’re excited to have our first cohort of certified agency partners ready to support the North American and EMEA markets.”

“Always be learning. To invest in yourself, carve out time to learn, grow and get certified. SmartAcre is pleased to be a part of the Vidyard Partner Program and be one of the first agencies to complete the Video Selling Certification. Video no doubt has transformed sales communications. Vidyard is the perfect platform for delivering video and has increased our demand for our clients and our own sales and marketing.” Says David Snyder, CEO at SmartAcre Inc.

Agencies interested in learning more about Vidyard’s Video Selling certification and the Vidyard Agency Partner Program can visit:

About SmartAcre, Inc.

SmartAcre, Inc. is a Marketing Technology Agency. Our demand generation teams leverage technology to create solutions that align B2B marketing, sales, and service to drive results throughout the entire customer journey.

Founded in 2008, with a mission to create an agency that truly cares about our people and clients. Our “SmartAcres” are located throughout Pennsylvania and Colorado with SaaS, technology and industrial manufacturing U.S. clients. SmartAcre has been recognized as an Inc. 5000 Fastest Growing Company, and a top-ranked agency by AgencySpotter, Clutch, and HubSpot. For more information and to get the MarTech Experts, visit

About Vidyard

Vidyard is the leading video solution for businesses looking for new ways to engage their audiences and drive more revenue. Make video a seamless part of your marketing and sales outreach, create interactive and personalized video experiences that drive more engagement, and track video engagement directly within your HubSpot solutions. HubSpot Diamond Agency Partners, including IMPACT, New Breed Marketing and BabelQuest, and Vidyard customers, including ExperiencePoint, Paradigm Learning, Symbility Solutions, ABC Packaging and Deputychoose Vidyard to power their marketing and sales strategies and turn viewers into customers.

Media Contact:
Sandy Pell, Head of Corporate Communications, Vidyard