Whether your business is looking to improve a current Pardot marketing automation program or plans to integrate Pardot marketing automation technology, SmartAcre® can help.
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Gaps and opportunities analysis
Persona development
Content marketing strategy
Lead-to-revenue strategy
Marketing and sales funnel definition
Pardot lead nurturing plan
Sales and marketing workflows
Lead scoring and measurement strategy
Pardot implementation plan
Pardot marketing automation playbook
Includes everything from Pardot Strategy & Consulting
Technical setup of Pardot
CRM integration
Analytics integration
Buildout of landing pages, email templates, and forms
Segmentation lists
Lead scoring and grading rules
Lead assignment, alerts, and notifications
Automation rules and drip campaigns
Integration into website
Pardot marketing automation campaign management
Continuous strategy and consulting
Integration of inbound marketing
Creative and content development
Email marketing management
Conversion and U/X improvement
Regular A/B testing
Marketing and sales data and intelligence delivery
Continuous alignment of marketing-to-sales processes
Bi-monthly analytics reviews
Dedicated hours of anytime agency services
* Pardot marketing automation and lead generation programs shown are for reference. SmartAcre will work to develop a program and budget that is right for your business.