Alcom Printing Group SEO Success

Overview

At the start of 2024, Alcom partnered with SmartAcre to launch its new website. This set the stage for a major boost in traffic and conversions, and in the months that followed, the site generated over 100 new leads.

Building on this momentum, SmartAcre helped Alcom refine its marketing approach to fully capitalize on the launch. We enhanced SEO across their core site content, drove organic traffic with additional content, and rolled out two targeted ad campaigns, designed to attract the right visitors and turn them into sales-ready leads. By strategically balancing organic and paid efforts, SmartAcre delivered a marketing strategy that continues to drive high-intent prospects to the site, connect their sales team with qualified leads, and fuel Alcom’s business growth.

Challenge

Alcom Printing Group sought to increase their online visibility, attract more qualified prospects, and generate leads in a competitive printing industry. They turned to SmartAcre to develop and implement a comprehensive digital marketing strategy focused on SEO and paid advertising.

Approach

SEO Optimizations
SmartAcre began by conducting thorough keyword research to identify high-value search terms relevant to Alcom’s services. The team then strategically infused these keywords throughout the site’s content, optimizing it for search engines while maintaining readability and value for potential customers.

Paid Advertising Campaign
To complement the SEO efforts and drive immediate results, SmartAcre launched Alcom’s first paid advertising campaign in April. Focusing on cold-set web printing, a core service, we strategically targeted high-value keywords and managed a targeted Google ad campaign.

Outcomes

SEO Performance
The SEO optimizations yielded impressive results, significantly boosting Alcom’s organic visibility:

• 68% increase in organic traffic after launching new optimizations in April
• Sustained growth in organic traffic, building upon the initial post-launch buzz

Paid Advertising Success
The paid advertising campaign demonstrated strong performance and efficient lead generation after launching in April:

• 24 leads generated in three months
• Average cost-per-lead of $101.37