Alchemy API | Campaign
AlchemyAPI, an IBM Company, helps to enable developers and businesses to build smarter applications through a SaaS-based platform of cognitive APIs.
Available as part of the collection of services on IBM Watson Developer Cloud, AlchemyAPI transforms vast amounts of content, images, and unstructured data into information that can digitally disrupt industries and help drive business decisions. AlchemyAPI leads innovation with natural language understanding and visual recognition, changing the way developers around the world process vast quantities of web-based documents and images.
AlchemyAPI needed to accelerate lead and demand generation efforts within an already successful inbound marketing framework. The company had worked to build a community of developers and advocates through content marketing, free API offers, and events including webinars and hack-a-thons. The goal was not to change the model, but to scale, add velocity to inbound marketing, and improve upon the process. The list of challenges and to-dos included:
SmartAcre® provided inbound marketing services that consisted of ongoing agency support and proactive, process-driven tactics that contributed to goals specific to the top, middle, and bottom of the marketing funnel.
SmartAcre provided strategic direction for lead and demand generation campaigns. This included user-experience, creative and technology services for website upgrades, creation of enhanced content and videos, and website maintenance.
SmartAcre identified and presented AlchemyAPI with opportunities for monthly paid media placement, webinar production and promotion, and PPC advertising:
Our proven methodology is designed to include marketing best practices, user experience, online visibility, and smart development.
SmartAcre created an automated process to identify and purge unwanted contacts from a customer’s CRM which saves money and improves email performance and deliverability.
SmartAcre launched a series of HubSpot website pop-up forms to drive marketing qualified leads and fill the sales funnel for client Dark Cubed.