One10: Before and After
One10 sought SmartAcre’s assistance to create a new website experience aimed at retaining visitors longer and guiding them through the appropriate customer journey to drive conversions. This was achieved by updating the website’s UX to include clear paths and calls to action, along with refreshed messaging that accurately reflects One10’s identity and target audiences.
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Before
- Confusing UX that didn’t provide a straight path for ICPs
- Unclear messaging that defines who One10 is and what they offer
- Inability to make edits quickly in CMS
After
- Set the stage with messaging that clearly articulates exactly what One10 offers and for whom
- Incorporated updated messaging that speaks to the right audience, thereby decreasing the chance for them to bounce and increasing the time on site.
- Strategically implemented CTAs that coincide with improved messaging and business objectives
Before
- Confusing UX that didn’t provide a straight path for ICPs
- Unclear messaging that defines who One10 is and what they offer
- Inability to make edits quickly in CMS
After
- Set the stage with messaging that clearly articulates exactly what One10 offers and for whom
- Incorporated updated messaging that speaks to the right audience, thereby decreasing the chance for them to bounce and increasing the time on site.
- Strategically implemented CTAs that coincide with improved messaging and business objectives
Before
- Confusing UX that didn’t provide a straight path for ICPs
- Unclear messaging that defines who One10 is and what they offer
- Inability to make edits quickly in CMS
After
- Set the stage with messaging that clearly articulates exactly what One10 offers and for whom
- Incorporated updated messaging that speaks to the right audience, thereby decreasing the chance for them to bounce and increasing the time on site.
- Strategically implemented CTAs that coincide with improved messaging and business objectives
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