Increase organic search engine traffic within the first 6 months
Increase in executed and launched lead generation campaigns within the first 6 months
Migrated blog and gated content from Drupal to HubSpot.
Increased free API download conversions from organic search engine traffic
Created and managed new workflows to route and nurture leads.
AlchemyAPI needed to accelerate lead and demand generation efforts within an already successful inbound marketing framework. The company had worked to build a community of developers and advocates through content marketing, free API offers, and events including webinars and hack-a-thons. The goal was not to change the model, but to scale, add velocity to inbound marketing, and improve upon the process. The list of challenges and to-dos included:
SmartAcre provided inbound marketing services that consisted of ongoing agency support and proactive, process driven tactics that contributed to goals specific to top, middle, and bottom of the marketing funnel.
SmartAcre provided strategic direction for lead and demand generation campaigns. This included user-experience, creative and technology services for website upgrades, creation of enhanced content, videos and website maintenance.
SmartAcre identified and presented to Client opportunities for monthly paid media placement, webinar production and promotion and PPC Advertising.
In 2016, SmartAcre partnered with third-party logistics company, 3PL Central, to build out an integrated marketing program. As an extension of the 3PL Central marketing team, SmartAcre provides additional expertise and bandwidth to accelerate marketing ROI.
SmartAcre collaborated with Maintenance Connection to accelerate their marketing campaigns and provide a deep understanding of their lead nurturing effectiveness.
SmartAcre helped client, Exact MAX, automate and clearly designate lead status based on agreed upon definitions.
SmartAcre helped client, Cloud Elements, develop a piece of long-form content that resonated with their core audience, tech-savvy developers, but also powered their inbound marketing machine.
SmartAcre helped Smartling develop and implement a scalable, enterprise-wide, custom solution to assess lead quality using HubSpot and Salesforce.