In a recent blog post, HubSpot shared that at best, 24% of the emails we send to prospects are opened and that it can take as many as 18 touches to connect with a potential buyer. So how do you flip the script? Video lets you have both 1:1 conversations and conversations at scale, and makes your communications stand out from the rest. SmartAcre started using it regularly throughout the entire sales cycle about 18 months ago and, with the help of HubSpot’s increased integration with Vidyard, it’s become progressively easier to make it a regular occurrence in our sales and marketing processes.
Standing out in a crowded inbox can be tough, but adding video to your sales toolkit can be a game-changer.
Have a few minutes? Watch this webinar hosted by Vidyard as presenters David Snyder, CEO, SmartAcre and Adam Rataj, Sales Manager, HubSpot share action-oriented tips you can use to turbocharge your sales outreach by making your touches more personal, more effective and more engaging.
Sounds great, but who’s got that kind of time? We’ve got you covered. Here are the highlights.
Your sale sequences should include several touches over a few days. Included among them should be social outreach, basic email, and phone calls, but of course, video should be present throughout.
Some key places to consider using video are: