Lisa Zwikl Joins SmartAcre as Senior Account Strategist

headshot-lzwiklSmartAcre® announced today the addition of Lisa Zwikl to their staff as a Senior Account Strategist. In this role, Zwikl will focus on account management, content marketing, and social media for SmartAcre’s growing base of B2B and technology clients.

“Content generation is a cornerstone in our digital marketing approach. We’re focused on creating content that drives user engagement, lead nurturing, and online visibility for our clients,” said Michael Carroll, President of SmartAcre. “Lisa’s background in public relations and social media will add value to the strategies and services we deliver to our clients.”

Most recently, Zwikl worked as a consultant for the U.S. Department of Defense (DoD), where she directed communications and social media for the Office of Diversity Management and Equal Opportunity. She has developed award-winning communications plans and social media strategies for a diverse group of clients spanning from DoD to various B2B and high-tech businesses. She holds a B.A. in advertising and public relations from Penn State University, University Park.

SmartAcre continues to see growth and expects to make additional hires in the next 12 months in the areas of creative, marketing technology, and search engine marketing.

About SmartAcre

SmartAcre, Inc. delivers strategy, creative, technology, and experience solutions that engage customers and impact the entire marketing-to-sales process. Located between Philadelphia and New York, SmartAcre is a growing full-service digital marketing agency that serves B2B and technology clients throughout the U.S.