Lead Gen | Campaign
Working with an agency to fuel your lead and demand generation funnel should result in an immediate and measurable return.
SmartAcre® incorporates the right mix of strategy and implementation to generate results for our clients within the first 30 days of working together. Here is an example of how SmartAcre helped an accounts payable automation solution increase its lead volume and create sales opportunities during the first 30-60-90 days of the engagement.
In February 2017, SmartAcre partnered with a niche accounts payable automation company to streamline and accelerate their lead and demand generation efforts. Historically, the organization faced challenges in incorporating strategy and implementation to generate leads and nurture them to MQLs. With lofty lead, MQL, SQL, and opportunity goals in mind, this organization needed SmartAcre to add bandwidth and build an inbound marketing framework that utilized marketing automation, paid advertising, content marketing, and other tactics to increase online visibility and convert website visitors to opportunities.
To immediately do more with HubSpot and utilize the existing lead database, SmartAcre launched a re-engagement campaign in March. The goal of the campaign was to drive existing leads (excluding customers and opportunities) to re-engage with the client by viewing a piece of content. This allowed us to understand the quality of the database, remove contacts who were no longer active, and “shake up” anyone who might still be interested in making a purchase. We expected the click-through rates to be fairly low, given the prospects we were emailing, but both the click and open rates exceed our initial goal.
The overall workflow moved 42 contacts further down the sales funnel. Most importantly, the client received one direct response, asking for an immediate proposal for a large opportunity.
Other lead and demand gen tactics SmartAcre provided include:
SmartAcre worked with Compass Point to develop, launch, and promote “The Collective,” a new type of event for Compass Point, a leading family business consultancy. The event was created to build a...
SmartAcre launched a series of HubSpot website pop-up forms to drive marketing qualified leads and fill the sales funnel for client Dark Cubed.
SmartAcre helped Cloud Elements develop a pre-launch eBook strategy using HubSpot, PPC, keyword research, social media content and crowdsourcing.