Redsson: Before and after
Redsson partnered with SmartAcre to refresh its website with a modern, brand-aligned design and an improved user experience. The goal was to better communicate Redsson’s value, simplify navigation, and boost engagement with dynamic content and clear calls to action.
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Before
- Outdated visual design that didn’t reflect Redsson’s modern brand
- Complicated navigation and unclear user pathways causing drop-offs
- Low engagement due to static, text-heavy pages
After
- Fresh, contemporary look with updated color palette, typography, and imagery aligned to brand guidelines
- Streamlined menu and intuitive page structure guiding users to key information and conversion points
- Rich, interactive content including videos, dynamic banners, and clearer CTAs driving higher engagement
Before
- Outdated visual design that didn’t reflect Redsson’s modern brand
- Complicated navigation and unclear user pathways causing drop-offs
- Low engagement due to static, text-heavy pages
After
- Fresh, contemporary look with updated color palette, typography, and imagery aligned to brand guidelines
- Streamlined menu and intuitive page structure guiding users to key information and conversion points
- Rich, interactive content including videos, dynamic banners, and clearer CTAs driving higher engagement
Before
- Outdated visual design that didn’t reflect Redsson’s modern brand
- Complicated navigation and unclear user pathways causing drop-offs
- Low engagement due to static, text-heavy pages
After
- Fresh, contemporary look with updated color palette, typography, and imagery aligned to brand guidelines
- Streamlined menu and intuitive page structure guiding users to key information and conversion points
- Rich, interactive content including videos, dynamic banners, and clearer CTAs driving higher engagement
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