Andrew is a Campaign Manager with a strong background in marketing automation and demand generation. In previous roles, Andrew owned and executed campaigns in both Pardot and HubSpot and is HubSpot certified in Email Marketing and Inbound. Andrew also brings a wealth of Salesforce knowledge to each project, and provides direction and execution in workflows, reporting, process builder, data loader and more. He is a graduate of University of Massachusetts with a degree in Marketing and minor in Economics.
ABM is a buzzword every marketer is using. Here are our tips on using the traditional Salesforce platform to effectively improve and execute your organization’s ABM efforts.
Watch this weeks #smarthack to drill down into the details of mapping custom fields from Pardot to Salesforce.