Marketing Strategy

Our Top Picks: B2B Marketing Events 2024

Marketing Strategy
Our picks: B2B Marketing Events 2024

What B2B marketing events are the top CMOs and RevOps professionals attending this year? Get our top picks and a full calendar of events.

What Marketing Channels Should You Invest In, Maintain, and Retire?

Marketing Strategy
SmartAcre Debates: What Marketing Channels Should You Invest In, Maintain, and Retire?

Once per quarter, our SmartAcres come together to debate a timely marketing topic. In Q3, we took on marketing channels where a lively discussion broke out over what channels we would invest in, maintain,...

blue background with the newsletter title "Habits, ChatGPT, and 1-hour tactics?!?" in white text

Marketing Strategy
Habits, ChatGPT, and…1-hour tactics?!

In this edition of our "newsletter" we're looking at ways to work smarter not harder, how we can embrace ChatPGT and AI to have it supplement our work, and how to master the habits that matter most.

How To Start a B2B Marketing Newsletter

Sales Enablement
How to Start a B2B Marketing Newsletter

Write it, hit send. Stop overthinking your content strategy and start writing a newsletter.

Featured image for WAG Content considerations

Marketing Strategy
Is Your Website Accessible? Content Considerations (Part 2)

Take a look at the key considerations every marketer should keep in mind when writing content that is web accessible and ADA compliant.

Content Marketing Predictions for 2023

Marketing Strategy
5 Content Marketing Trends and Predictions for 2023

Read our predictions for 2023 content marketing trends. If these aren’t already part of your strategy, see why they should be!

For optimized content above the fold

Marketing Strategy
How to Go Above and Beyond, Above the Fold

Master these 8 design and UX tips to ensure your website's prime real estate is optimized for visitor engagement.

animation of person at computer desk

Marketing Strategy
Establish and Maintain Your Thought Leadership with High-Quality Content

Marketers, don't let content errors affect your SERP, brand affinity, and consumer trust. Discover the simple mistakes you should avoid so your content is high-quality.

SEO + PPC Are Meant to Work Together

Marketing Strategy
SEO + PPC Are Meant to Work Together

Marketers, we have been keeping SEO and PPC separated for too long. It’s time to start having them work together. Here’s why…

Design Trends to Enhance Your Marketing Strategy

Marketing Strategy
5 Design Trends That Will Help Enhance Your Marketing Strategy

Propel your marketing strategy with design. We compiled five of the best design trends (with examples) to help your company exceed and crush your marketing goals.


Marketing Strategy
5 B2B Video Tactics You Should Implement in 2020

If you’re looking to include video in your 2020 omnichannel marketing plan, you’ve come to the right place. Learn how these 5 B2B video tactics can gain you visibility.

Making Marketing Videos on a Budget

Marketing Strategy
Tips for Producing Effective Marketing Videos on a Budget

You don't need Scorsese or six figures to make great marketing videos. A few basic tips and best practices can ensure your videos drive more engagement. Watch and learn how to make marketing videos on...

pillar content featured image

Marketing Strategy
How Pillar Content Led to a 53% Increase in Organic Traffic (in 3 Weeks!)

Are forms becoming a dirty word in inbound marketing? Since day one in the digital marketing world, you’re spoon-fed that gated content delivers consistent lead generation. What would happen if you removed...

What B2B Marketers Need to Know about Google Marketing Platform

Marketing Strategy
What B2B Marketers Need to Know about Google Marketing Platform

At the end of June (2018) Google introduced its new Marketing Platform. The new experience brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help marketers “plan, buy,...

challenges in digital marketing turn into opportunities

Marketing Strategy
Overcoming SEO, Design, and GDPR Digital Marketing Challenges

SmartAcre hosted the Lehigh Valley HubSpot User Group on June 20th to network with local marketing professionals and share information on how to overcome challenges in digital marketing like SEO, Design,...

Pillar Content Strategy

Marketing Strategy
Creating a Pillar Content Strategy in Four Steps

Creating a pillar content strategy may seem like a daunting task but we’ll break it down so you can create your own with ease and start ranking.

pillar content strategy

Marketing Strategy
How Pillar Content Helped 3PL Central Rise Above the Competition

SmartAcre identified an opportunity to redesign 3PL Central's State of the Industry Report into an un-gated pillar page. 3PL Central increased conversions from 2017 to 2018 by 179% through the new pillar...

Marketing Strategy
4 Ways I’ve Offended Prospects With Sales Emails

Over the years, I’ve sent a lot of emails to SmartAcre prospects and our clients’ prospects as well. One-to-one emails, automated nurtures, mass emails, emails sent on my behalf by other people, Salesforce...


Marketing Strategy
The B2B Marketer’s Guide to the GDPR

B2B marketers must get up to speed on the EU GDPR, which goes into effect May 25, 2018. This regulation adds requirements for marketers regarding the collection, storage, and administration of personal...

remarketing audience featured image

Marketing Strategy
3 Remarketing Audiences You Should Use Today

While there are many ways to create a remarketing audience, here are three tried and true audiences you should always be using.

align sales and marketing

Marketing Strategy
3 Ways to Foster Marketing and Sales Alignment

The lines between marketing and sales continue to blur as consumers’ buying behavior increasingly puts them in the driver’s seat. Here are three things you can do to ensure your marketing and sales...

How to Make Your Marketing Data Actionable

Marketing Strategy
How to Make Your Marketing Data Actionable

Developing data storytelling skills isn’t easy, but it is a necessary component and best practice if you are looking to get executive support for new marketing initiatives. Here are the four elements...

Marketing Strategy
Making the Holiday’s “Bearable” – The Power of Digital Marketing

Here are some of our favorite holiday marketing campaigns that resonate with audiences around the world.

spooky marketing tactics

Marketing Strategy
Top 4 Spooky Marketing Tactics

As marketers, flexibility and creativity are key to success. However, here are the top 4 marketing tactics that you should avoid.

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