Blog Articles
Our Picks: 2026 B2B Marketing & RevOps Conferences
What B2B marketing events are the top CMOs and RevOps professionals attending this year? Get our top picks and a full calendar of events.
The AI + Human Thought Leadership Toolkit
Individual leaders outperform company pages on LinkedIn, because people trust people more than brands. This guide shows you how to build a scalable, credible thought leadership system using AI and process.
ChatGPT Ads 101: How B2B Brands Can Prepare for the 2026 Rollout
ChatGPT advertising is not just another channel; it’s the first structural evolution in search since the early 2000s. We are moving into the "Answer Economy," where buyers ask for judgment, not just...
Don’t Let HubSpot Credits Kill Your 2026 Budget
HubSpot users, there’s a new line item sneaking into your 2026 budget, and it’s not optional. It’s not ad spend. It’s not agency fees. It’s HubSpot credits. Learn how to control them.
RevOps 101: What It Is and Why It Matters
Connecting data, process, technology, and team accountability, RevOps is a strategic approach to integrating marketing, sales, and customer success. Learn how to start thinking like a RevOps strategist...
Why BASE is one of the Best HubSpot Marketplace Themes for B2B Marketers
Choosing the right HubSpot theme is critical for B2B marketers looking to build high-performing, conversion-optimized websites. With dozens of options in the HubSpot Marketplace, it’s easy to get overwhelmed.
AI Strategies for Marketing & Sales
Get the main takeaways from marketing and sales leaders from our April At the Acre event: AI Strategies and Use Cases for Marketing and Sales
HubSpot Salesforce Integration: How to Send HubSpot Emails to a Salesforce Custom Object
HubSpot Salesforce Integration challenge solved. Learn how to Send HubSpot Emails to a Salesforce Custom Object.
HubSpot vs. Marketo vs. Pardot Marketing Cloud
What marketing automation software is best for an enterprise tech stack? When comparing three major players, HubSpot, Marketo, and Pardot (also known as Marketing Cloud Account Engagement), HubSpot has...
The SmartAcre Way: Best Practices for WordPress CMS and Themes
Discover 'The SmartAcre Way' to building and managing WordPress websites. Learn best practices for WordPress CMS and themes to create scalable, user-friendly sites that balance performance, usability,...
B2B Design Inspiration: Q1 2024 SmartAcre Design Examples
Explore SmartAcre Creative's Q1 advancements, spanning innovative HubSpot CMS, compelling ad campaigns, and dynamic videos. Delve into our B2B marketing prowess.
When is it time for a website redesign?
It is always a good time to refresh and update the content of your website, but if it has been more than three years or if your website no longer speaks to your brand identity, it is probably time for...
SmartAcre Debates: What Marketing Channels Should You Invest In, Maintain, and Retire?
Once per quarter, our SmartAcres come together to debate a timely marketing topic. In Q3, we took on marketing channels where a lively discussion broke out over what channels we would invest in, maintain,...
Our HubSpot Experts Test Out Sales Hub Beta Features
Our HubSpot Experts have been testing HubSpot's new beta features in Sales Hub so we can fully understand them, use them, and share that knowledge with our clients. Some of the updates that we are most...
Questions to Ask Before Working With a B2B Marketing Agency
Your company decides it’s time to hire a B2B marketing agency but doesn’t know where to start the vetting process. Consider asking these questions so you can find the agency that will be the right...
AI in Sales Enablement: Meet Salesloft’s Rhythm
Sales enablement administrators are always looking to assist Account Executives (AEs) however they can. Setting up marketing and sales CRMs to enable efficient selling has always been one of our top goals....
B2B Ad Design that Creates Demand
Explore B2B paid ad design examples, created in-house by SmartAcre to help our partners stand out and generate sales.
How to Set Up GA4 Events and Conversions
Setting up events and conversions is one of the first things you should do in your new GA4 property. Without them, you won’t have proper website user data. Not sure how to set them up? We’ve laid it...
How to Start a B2B Marketing Newsletter
Write it, hit send. Stop overthinking your content strategy and start writing a newsletter.
Is Your Website Accessible? Content Considerations (Part 2)
Take a look at the key considerations every marketer should keep in mind when writing content that is web accessible and ADA compliant.
Is Your Website Accessible? Design Considerations (Part 1)
There are four main areas to consider when reviewing your website design for ADA Web Accessibility: color & contract, text spacing, focus state, and web form design. Let's look at what each of these areas...
5 Content Marketing Trends and Predictions for 2023
Read our predictions for 2023 content marketing trends. If these aren’t already part of your strategy, see why they should be!
How to Go Above and Beyond, Above the Fold
Master these 8 design and UX tips to ensure your website's prime real estate is optimized for visitor engagement.
5 User Experience (UX) Tips to Improve Demand Gen
Do better demand generation with these 5 user experience (UX) tips designed to help you elevate your marketing strategy.
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