Zach has a passion for all things digital, and has both in-house marketing and agency experience. With a background in content and social media marketing, Zach is focused on presenting clients in new and engaging ways to their current and prospective customers. His other passions include photography, consuming a wide arrange of music and podcasts, and spending time with friends and family.
Why waste your time on developing an awesome piece of content and promoting it if you can't track how people are finding it? You can easily track your efforts with Google Analytics and UTMs. Tools like Hubspot and Pardot make setting up UTMs easy.