Zach Zima

Author - Zach Zima

Zach has a passion for all things digital, and has both in-house marketing and agency experience. With a background in content and social media marketing, Zach is focused on presenting clients in new and engaging ways to their current and prospective customers. His other passions include photography, consuming a wide arrange of music and podcasts, and spending time with friends and family.

Pardot Spring Cleaning
March 23rd, 2018 - Posted by: in Content , Marketing automation

Spring is here. It’s time to clean up everything, including your database in Pardot. Use these tactics to clean up your Pardot instance in time for the beginning of Q2.

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#SmartHack Tip of the Week- Track Your Success
July 28th, 2017 - Posted by: in SmartHack

Why waste your time on developing an awesome piece of content and promoting it if you can't track how people are finding it? You can easily track your efforts with Google Analytics and UTMs. Tools like Hubspot and Pardot make setting up UTMs easy.

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