Brooks Instrument: Before and After
Brooks Instrument partnered with SmartAcre to redesign its global website, migrate from Sitecore to HubSpot Content Hub, and create a faster, easier experience for engineers and buyers. The project focused on simplifying navigation, modernizing the brand, and helping users quickly find products, technical documentation, and support.
Before
- Outdated website design that didn’t reflect Brooks Instrument’s innovation and leadership
- Complex navigation and too many clicks to reach products, datasheets, and technical resources
- Poor search experience and content organization made it difficult for users to find what they needed
After
- Modern, high-tech website that better represents the Brooks Instrument brand
- Streamlined navigation with dedicated Semiconductor and Industrial pathways for faster product discovery
- HubSpot-powered platform with improved search, scalable product architecture, and a better overall user experience
Before
- Outdated website design that didn’t reflect Brooks Instrument’s innovation and leadership
- Complex navigation and too many clicks to reach products, datasheets, and technical resources
- Poor search experience and content organization made it difficult for users to find what they needed
After
- Modern, high-tech website that better represents the Brooks Instrument brand
- Streamlined navigation with dedicated Semiconductor and Industrial pathways for faster product discovery
- HubSpot-powered platform with improved search, scalable product architecture, and a better overall user experience
Before
- Outdated website design that didn’t reflect Brooks Instrument’s innovation and leadership
- Complex navigation and too many clicks to reach products, datasheets, and technical resources
- Poor search experience and content organization made it difficult for users to find what they needed
After
- Modern, high-tech website that better represents the Brooks Instrument brand
- Streamlined navigation with dedicated Semiconductor and Industrial pathways for faster product discovery
- HubSpot-powered platform with improved search, scalable product architecture, and a better overall user experience
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