EIC Solutions: Before and after
Changes focused on better organizing products, simplifying the RFQ process by utilizing CMS and marketing automation tools, making search functionality more prevalent and easier to access, and providing a modern look and feel. The update also coincided with a transition to HubSpot for all marketing, sales, and quoting activities.
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Before
- Dated design and layout
- Specific products difficult to find from homepage
- RFQ process allowed for conflicting items
After
- Modern design and layout for desktop and mobile
- Decreased bounce rate by 10%
- Incorporated search on homepage to help users find products easily
- New form and process implemented for RFQ
Before
- Dated design and layout
- Specific products difficult to find from homepage
- RFQ process allowed for conflicting items
After
- Modern design and layout for desktop and mobile
- Decreased bounce rate by 10%
- Incorporated search on homepage to help users find products easily
- New form and process implemented for RFQ
Before
- Dated design and layout
- Specific products difficult to find from homepage
- RFQ process allowed for conflicting items
After
- Modern design and layout for desktop and mobile
- Decreased bounce rate by 10%
- Incorporated search on homepage to help users find products easily
- New form and process implemented for RFQ
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