Enzoic: Before and after
SmartAcre provided the strategy, design, development and implementation of the new web experience which was built in the WordPress CMS and integrated HubSpot for lead capture and engagement.
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Before
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- Too many CTAs making the user path confusing
- Blurred line between products, solutions, use cases
- Important information buried in the company nav
After
- All products and solutions highlighted on homepage with clear CTAs
- Clear calls-to-action (CTAs) across the site to get users to a trial
- Built an easy to maintain website, creating a way to easily introduce new products to the website in the future
Before
-
- Too many CTAs making the user path confusing
- Blurred line between products, solutions, use cases
- Important information buried in the company nav
After
- All products and solutions highlighted on homepage with clear CTAs
- Clear calls-to-action (CTAs) across the site to get users to a trial
- Built an easy to maintain website, creating a way to easily introduce new products to the website in the future
Before
-
- Too many CTAs making the user path confusing
- Blurred line between products, solutions, use cases
- Important information buried in the company nav
After
- All products and solutions highlighted on homepage with clear CTAs
- Clear calls-to-action (CTAs) across the site to get users to a trial
- Built an easy to maintain website, creating a way to easily introduce new products to the website in the future
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