So what is Google Tag Manager? Google Tag Manager is a tool that allows you to organize and maintain all of your tracking scripts in one place without having to edit the code of your website. In this video I’m going to show you how to setup event tracking for clicks on WooCommerce add-to-cart buttons.
This is the second video in our Google Tag Manager How-To Series.
So this was just a very basic quick tutorial of how to setup Google Analytics event tracking in Google Tag Manager. The biggest advantage of using Google Tag Manager is the organization. Once you have this setup you will be able to organize and manage your event tracking from the Tag Manager interface without having to make any changes to the code of your website.
In the next video I’ll go over how to setup AMP tracking in Google Tag Manager.
If you are having trouble setting up Google Tag Manger or need help with some of the more advanced features please contact us.