So what is Google Tag Manager? Google Tag Manager is a tool that allows you to organize and maintain all of your tracking scripts in one place without having to edit the code of your website. I’m going to quickly show you how to set up a Google Tag Manager account and add your Universal Analytics tracking script to it.
This is the first video in our Google Tag Manager How-To Series.
So this was just a very basic quick tutorial of how to set up Google Analytics in Google Tag Manager. The biggest advantage of using Google Tag Manager is the organization. Once you have this set up you will be able to organize and manage all of your tracking scripts from the Tag Manager interface without having to make any changes to the code of your website.
In the next video, I’ll go over how to set up Google Analytics event tracking in Google Tag Manager.
If you are having trouble setting up Google Tag Manager or need help with some of the more advanced features please contact us.