So what is Google Tag Manager? Google Tag Manager is a tool that allows you to organize and maintain all of your tracking scripts in one place without having to edit the code of your website. In this video I’m going to show you how to setup tracking for AMP pages.
This is the third video in our Google Tag Manager How-To Series.
AMP stands for Accelerated Mobile Pages. The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.
When someone comes from Google search results and lands on an AMP cache page and then clicks through to your site it will allow Google to see this as one session. If we implement client ID tracking correctly session duration, bounce rate and pages per session will all be reported more accurately in Google Analytics. View Google’s Documentation.
Now we have Google Analytics setup on AMP pages and website pages and configured in a way to allow Google to track users sessions as accurately as possible from the AMP pages to the non-AMP pages. This was the last part of the Google Tag Manager how-to series. Hopefully now you have a better understanding of not only what Google Tag Manager is but how to use it to setup and manage all of your tracking scripts.
If you are having trouble setting up Google Tag Manger or need help with some of the more advanced features please contact us.