Posted by: Lisa Zwikl | Share:
Say hello to Marketo Sky, the latest and greatest version of Marketo’s powerhouse marketing automation platform. With an all-new UI and upgraded features, Marketo Sky is designed with the end user in mind, to help B2B marketers plan, engage, and measure more effectively.
Although Marketo Sky has been in Beta among select Marketo users for a few months, it’s now available to every Marketo customer. All you need to do is have your Marketo Admin activate the experience in your subscription for specific user roles. You’ll then be able to access the new UI from your “My Marketo” page!
As Marketo works on removing bugs and releasing more features on the new platform (you can follow updates through Marketo’s release notes), you can switch between both Marketo Sky and the old system.
As Marketo expands the Sky update across its apps and tools, there are already some significant updates that should get B2B marketers excited, including functionality that long-time Marketo customers will appreciate. These features include:
From the new search tools to an upgraded look, the primary focus for Marketo Sky is on usability, featuring a much sleeker user interface, advanced search features, and saved flows and rules that will massively expedite the time it takes to build Smart Campaigns going forward. Personalized dashboards and widgets allow you to adjust your Marketo experience to how you use the software and to better highlight the areas of the software you most frequently visit.
Other new features in Marketo Sky include:
You can find more details on product and feature updates as they’re released in the Marketo Sky Release Notes and access other helpful information on the Marketo Sky Help Center. Marketo Sky may still be in beta, but everyone who is currently a customer should take the time to explore some of the new features.
Interested in learning more about Marketo Sky and how it can help your business accelerate demand generation? Get in touch with the marketing automation experts at SmartAcre®. We’ll work with your team to help you leverage the new tools to streamline your marketing operations and maximize your Marketo investment.
Even if you’re not currently a Marketo customer—or using any marketing software at all, we can help. Our team is certified in Marketo, HubSpot, Pardot and Salesforce and can step in at any stage of your MarTech journey. SmartAcre can help you implement a new platform, or conduct an audit of how you are using software currently to recommend improvements for immediate impact.