Lisa provides strategic account management and leads SmartAcre's Bethlehem account teams. From the Department of Defense to SaaS start-ups, Lisa has experience developing effective, award-winning communication plans and marketing campaigns. She helps clients create metrics-driven marketing programs by first understanding the why and then setting goals, aligning tactics to the entire customer journey, and measuring results. As an extension of their marketing team, Lisa helps clients generate strong, scalable lead pipelines that have led to company acquisitions. Lisa holds an Advertising & PR degree from Penn State University.
SmartAcre has been named to the Inc. 5000 Fastest Growing list for the second consecutive year! This list gives recognition to the top 5000 fastest growing privately held companies in the U.S. SmartAcre is excited and honored to be a part of this achievement.
At the end of June (2018) Google introduced its new Marketing Platform. The new experience brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help marketers “plan, buy, measure and optimize digital media and customer experiences in one place.” Sounds great Google, but what does this mean for B2B marketers? Find out in this blog post.
It is important to have a strategy for A/B testing, but if you are just getting started, don't over think it. For example, try A/B testing your next email from name to optimize for open rates.
It seems like everyone in the world of marketing is talking about ABM (including us here at SmartAcre), but is this marketing strategy the right fit for you? We’ve put together a quick list of Pros and Cons of ABM to let you decide for yourself
I left HubSpot’s Inbound15 conference feeling motivated, curious, inspired... and tired. I always like to take a few days after events to decompress and think about what is sticking with me and why. So here is what I left #Inbound15 with. I would be interested in getting your take, too.
You have a great idea written down, polished, and ready to share. Instead of hitting publish and saying voilà, try taking these five steps to amplify your content so your message travels even further.