Lisa provides strategic account management and leads SmartAcre's Bethlehem account teams. From the Department of Defense to SaaS start-ups, Lisa has experience developing effective, award-winning communication plans and marketing campaigns. She helps clients create metrics-driven marketing programs by first understanding the why and then setting goals, aligning tactics to the entire customer journey, and measuring results. As an extension of their marketing team, Lisa helps clients generate strong, scalable lead pipelines that have led to company acquisitions. Lisa holds an Advertising & PR degree from Penn State University.
It is important to have a strategy for A/B testing, but if you are just getting started, don't over think it. For example, try A/B testing your next email from name to optimize for open rates.
It seems like everyone in the world of marketing is talking about ABM (including us here at SmartAcre), but is this marketing strategy the right fit for you? We’ve put together a quick list of Pros and Cons of ABM to let you decide for yourself
I left HubSpot’s Inbound15 conference feeling motivated, curious, inspired... and tired. I always like to take a few days after events to decompress and think about what is sticking with me and why. So here is what I left #Inbound15 with. I would be interested in getting your take, too.
You have a great idea written down, polished, and ready to share. Instead of hitting publish and saying voilà, try taking these five steps to amplify your content so your message travels even further.