Author: Lisa Zwikl

Design & Development
When is it time for a website redesign?

It is always a good time to refresh and update the content of your website, but if it has been more than three years or if your website no longer speaks to your brand identity, it is probably time for...

Our Top Picks: B2B Marketing Events 2024

Marketing Strategy
Our picks: B2B Marketing Events 2024

What B2B marketing events are the top CMOs and RevOps professionals attending this year? Get our top picks and a full calendar of events.

blue background with the newsletter title "How to redesign a website in 4 weeks" in white text

Sales Enablement
How to redesign a website in 4 weeks

CSO Newsletter: Smart, strategic marketing plays to help your business thrive, tips to improve your website, and a few new product releases we're geeking out about are the focus of our latest B2B marketing...

blue background with the newsletter title "Habits, ChatGPT, and 1-hour tactics?!?" in white text

Marketing Strategy
Habits, ChatGPT, and…1-hour tactics?!

In this edition of our "newsletter" we're looking at ways to work smarter not harder, how we can embrace ChatPGT and AI to have it supplement our work, and how to master the habits that matter most.

How To Start a B2B Marketing Newsletter

Sales Enablement
How to Start a B2B Marketing Newsletter

Write it, hit send. Stop overthinking your content strategy and start writing a newsletter.

blue background with the newsletter title "Real-time ideas for B2B Businesses and Marketers" in white text

Sales Enablement
Real-Time Ideas for B2B Businesses and Marketers

CSO Newsletter: Real-time ideas designed to support and help B2B businesses and other marketers. And because it is 10000% my life, probably some working parent (read: boss mom) tips.

Improve Remote Selling with Video and Email Scripts

Sales Enablement
10 Video and Email Scripts to Improve Remote Selling

We teamed up with HubSpot, Vidyard and other agency partners to create 10 video scripts and email templates for remote selling. These are proven to help you reach more prospects, accelerate deal cycles,...

Implement a Marketing Lead Scoring Model

Marketing & Sales Automation
How to Implement Lead Scoring for B2B: Lead Scoring Best Practices (Part 2)

Learn how you can move from planning a lead scoring model for your B2B marketing to actually implementing it.

lead scoring best practices

Marketing & Sales Automation
How to Implement Lead Scoring for B2B: Lead Scoring Best Practices (Part 1)

Looking to set up an efficient lead qualification system for sales handoff? Follow these top lead scoring best practices to success.

marketo sky B2B marketing

Marketing & Sales Automation
Marketo Sky: What B2B Marketers Need to Know

Marketo Sky Beta is now available to all Marketo customers! Here's everything B2B marketers need to know about the roll-out of marketing software's new UI.

Blog Denver HUG Video Marketing Feature Image

Demand Generation
Leverage Video Marketing for Demand Generation

The first Denver HubSpot User Group of 2019 was all about video. Learn from Vidyard's cofounders and a HubSpot Senior Growth Specialist to see why video marketing should be a part of every business' growth...

Marketing & Sales Automation
5 Reasons to Conduct a HubSpot Audit

Feel like you’re not taking full advantage of HubSpot? Here are 5 reasons it’s time for a HubSpot audit to ensure you're getting ROI from your software.

hubspot lead attribution video 3 - custom reporting

Marketing & Sales Automation
Lead Attribution with HubSpot: Part 3 – Custom Lead Source Reports

In this final installment of our HubSpot Lead Attribution video series we show you how to apply what you've learned in Part One - Default lead Sources and Part Two - Custom Master Lead Source so you can...

hubspot lead attribution video 2 - custom lead source values

Marketing & Sales Automation
Lead Attribution with HubSpot: Part 1 – Understanding Original Source Values

Watch part one of this video series to get a deep dive of lead attribution in HubSpot. Part one will show you how to use HubSpot's default source property values. This is the first step to leveraging HubSpot...

Make HubSpot Automation Work For You

Marketing & Sales Automation
Using HubSpot Automation for Lead Nurturing

HubSpot automation tools can help you drastically expand your demand gen funnel and close more leads than ever. Are taking full advantage of them? Find out now.

Get More from HubSpot Contact Management

Marketing & Sales Automation
Understanding Your HubSpot Contact Database

Is an unorganized HubSpot database holding back your company's growth? Properly understanding and maintaining your contact data should be a core feature of your growth strategy. Learn more now.

Connecting HubSpot and Salesforce

Sales Enablement
Connecting HubSpot and Salesforce: Configuring, Syncing and Field Mapping

Anyone can connect HubSpot and Salesforce, but not everyone can truly integrate them. Watch as our experts walk you through the process of configuring and synchronizing your marketing automation and CRM...

Marketing & Sales Automation
Your Step by Step Guide to Switching Marketing Automation Platforms Part Four: Technology Implementation

When it comes to switching your marketing automation platforms, businesses often overlook the technological details. Ensure your switch runs smoothly, long-term, with this post.

Dreamforce 2018 Feature Image

B2B Marketing Takeaways From My First Time at Dreamforce

Our own Jenay Sellers spoke at Dreamforce this year, highlighting areas in data transparency as well as finding solutions to the GDPR challenges our Pardot and Salesforce customers are facing. Learn about...

SmartAcre Demand Gen Playbook

Demand Generation
Demand Generation Ideas for B2B Marketers

Download your new favorite playbook. SmartAcre's Demand Gen Playbook has 5 tactics designed to help you impact your pipeline growth and build a lead and demand generation plan that works for your business....

Moving On Marketing Automation Featured Image

Marketing & Sales Automation
Your Step by Step Guide to Switching Marketing Automation Platforms Part Three: Moving On

When switching marketing automation platforms, moving on from your old system can often be the hardest part. Get the lowdown on moving on from old technology now. Part three in SmartAcre's "Switching Marketing...

Dreamforce Data Transparency | SmartAcre Session

Dreamforce 2018 and Data Transparency in the Age of Intelligent Marketing

Don’t miss SmartAcre’s breakout session at Dreamforce this year! Our own Jenay Sellers will be expanding on data transparency with regard to personalization, trust, and compliance, with a special focus...

Setting the right marketing automation goals

Marketing & Sales Automation
Your Step by Step Guide to Switching Marketing Automation Platforms Part Two: Setting Goals

Once your business has decided that a marketing tech switch is the right move, you need to set some marketing automation goals that will guide your process to success.

Switching Marketing Automation Getting Started

Marketing & Sales Automation
Your Step by Step Guide to Switching Marketing Automation Platforms: Getting Started

Marketing technology should empower your team to be marketing superheroes. If your platform is holding you back, it’s never too late to change. Start with part one of our step-by-step guide to switching...

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