Author: Lisa Zwikl

Sales Enablement

10 Video and Email Scripts to Improve Remote Selling

We teamed up with HubSpot, Vidyard and other agency partners to create 10 video scripts and email templates for remote selling. These are proven to help...

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Marketing Automation

How to Implement Lead Scoring for B2B: Lead Scoring Best Practices (Part 2)

Learn how you can move from planning a lead scoring model for your B2B marketing to actually implementing it.

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Marketing Automation

How to Implement Lead Scoring for B2B: Lead Scoring Best Practices (Part 1)

Looking to set up an efficient lead qualification system for sales handoff? Follow these top lead scoring best practices to success.

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Marketing Automation

Marketo Sky: What B2B Marketers Need to Know

Marketo Sky Beta is now available to all Marketo customers! Here's everything B2B marketers need to know about the roll-out of marketing software's new...

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Demand Generation

Leverage Video Marketing for Demand Generation

The first Denver HubSpot User Group of 2019 was all about video. Learn from Vidyard's cofounders and a HubSpot Senior Growth Specialist to see why video...

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Marketing Automation

5 Reasons to Conduct a HubSpot Audit

Feel like you’re not taking full advantage of HubSpot? Here are 5 reasons it’s time for a HubSpot audit to ensure you're getting ROI from your software.

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Marketing Automation

Lead Attribution with HubSpot: Part 3 – Custom Lead Source Reports

In this final installment of our HubSpot Lead Attribution video series we show you how to apply what you've learned in Part One - Default lead Sources...

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Marketing Automation

Lead Attribution with HubSpot: Part 1 – Understanding Original Source Values

Watch part one of this video series to get a deep dive of lead attribution in HubSpot. Part one will show you how to use HubSpot's default source property...

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Marketing Automation

Using HubSpot Automation for Lead Nurturing

HubSpot automation tools can help you drastically expand your demand gen funnel and close more leads than ever. Are taking full advantage of them? Find...

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Marketing Automation

Understanding Your HubSpot Contact Database

Is an unorganized HubSpot database holding back your company's growth? Properly understanding and maintaining your contact data should be a core feature...

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Sales Enablement

Connecting HubSpot and Salesforce: Configuring, Syncing and Field Mapping

Anyone can connect HubSpot and Salesforce, but not everyone can truly integrate them. Watch as our experts walk you through the process of configuring...

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Marketing Automation

Your Step by Step Guide to Switching Marketing Automation Platforms Part Four: Technology Implementation

When it comes to switching your marketing automation platforms, businesses often overlook the technological details. Ensure your switch runs smoothly,...

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