Marketing Strategy Events

Our picks: B2B Marketing Events 2024

B2B marketing conferences the top CMOs and RevOps professionals are attending

“What events are you going to this year?” said one B2B marketer to another. This conversation happens often internally, with our clients, on LinkedIn, and in our favorite B2B marketing communities. With webinars, virtual, and in-person events all over the world, the list and vetting process can be daunting. We thought we could fix that by sharing our top choices.

What gives us the authority to tell you what’s best? We’ve been there. We’ve sat through terrible presentations and have been deeply inspired by others (couldn’t you tell from our Inbound 2023 recap?). Plus, we work with top B2B marketing leaders across various industries. We hear what inspires them and what they would rather not invest in moving forward.

For businesses that want to drive demand, revenue, and innovation, you should have these B2B marketing events on your radar for 2024.

Keep reading to explore details, links, and more. Or, if you prefer a visual calendar with everything in one place, get a printable version or desktop version.

2024 B2B Marketing Events Calendar

denotes a SmartAcre top pick – maybe we will see you there!

B2B Marketing Exchange
Dates: February 26-28, 2024
Location: Scottsdale, Arizona

Dates: March 8-15, 2024
Location: Austin, Texas
Why a top choice? B2B marketing shouldn’t be boring. If you are trying to innovate, push your brand forward, or be more creative this year, consider SXSW. SmartAcre has attended many and we always walked away feeling inspired. From a digital and interactive standpoint, this conference always has forward-looking sessions with top-notch speakers. This year, if you are in the AI space or just using AI, it’s almost a must-attend. Plus who doesn’t love Austin, TX? Depending on your pass, you also will get access to some great panels and exclusive content to fill up your calendar! Heck, you will probably see someone famous every day too!

Revenue Operations Summit
Dates: March 21-22, 2024
Location: New York, New York

Adobe Summit
Dates: March 26-28, 2024
Location: Las Vegas and Online

Dates: March 28-29, 2024
Location: Austin, TX

Dates: April 8-10, 2024
Location: Paris Hotel & Casino, Las Vegas

Spryng by Wynter
Dates: April 9-10, 2024
Location: Austin, TX

Golden Hour by AudiencePlus
Dates: April 17, 2024
Location: Brooklyn, NY and Online

Forrester B2B Summit
Dates: May 5-8, 2024
Location: Austin, TX and Online
Why a top choice? Forrester is one of the best sources for data and insights in our industry. This event is great for VPs and above. Topics include content strategy, data, pipeline management, and rev ops. About half of the attendees will be in Software as well.

SaaStock US
Dates: May 13-15 2024
Location: Austin, TX
Why a top choice? It’s in Q2 which is great since most events fall in Q3/Q4. Tons of networking opportunities to build your SaaS pipeline. It’s a smaller event with about 1500 attendees and 80 speakers. So, if you are looking for a smaller event this could be one for you.

Dates: May 28-30, 2024
Location: San Diego, CA

Gartner Marketing Symposium
Dates: June 3-5, 2024
Location: Denver, CO

Dates: June 3-4, 2024
Location: Seattle, WA

Multiple dates and locations

Dates: September 10-12, 2024
Location: San Francisco, CA
Why a top choice? This is one of our favorite events. To summarize, if you are in the SaaS space, servicing, or looking to invest in SaaS, you have to attend. They never repeat content and for 5+ years, their speakers have been 51%+ women and 66%+ less represented speakers.

Dates: September 17-19, 2024
Location: San Franciso, CA
Why a top choice? You have to go at least once! This is a mega event. With headlining bands and celebrity speakers. Last year 40,000 people attended…whewww! Goes without saying but it’s the place to meet, connect, and network. You can also obtain your Salesforce certifications during the event.

HubSpot Inbound
Dates: September 18-20, 2024
Location: Boston, MA
Why a top choice? After being a HubSpot partner for over a decade, this is a must-attend every year. The HubSpot platform is constantly improving and what better place to see the updates firsthand, see live case studies, and learn how both tech and solution partners are using the platform? This ecosystem is one of the strongest and we always walk away feeling inspired with ideas on how we can improve our delivery.

Digital Summit
Multiple dates and locations

6Sense Breakthrough
Dates: October 7-10, 2024
Location: Fontainebleau Las Vegas, NV

TechCrunch Disrupt
Dates: October 28-30, 2024
Location: San Franciso, CA

Ascent Conference NYC
Dates: TBD
Location: New York and San Francisco

Dates: November 4-6, 2024
Location: Anaheim, CA

MarketingProfs B2B Forum
Dates: November 12-14, 2024
Location: Boston, MA
Why a top choice? Also a smaller event with approximately 700 decision-makers in attendance with 75% being managers or above. The attendee-to-sponsor ratio is 23:1 – we love that for connecting!

Brighton SEO (US)
Dates: November 19-20, 2024
Location: San Diego, CA

CyberMarketing Con
Dates: December 8-11, 2024
Location: Philadelphia, PA and Online


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