Marketing Automation Articles

Using HubSpot Automation for Lead Nurturing

Lisa Zwikl
Posted by: Lisa Zwikl   |   Share:

According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead. Sounds good, right?

The keyword in that stat is excel. Our Marketing and Sales Technology team at SmartAcre often helps clients unravel confusing automation, improve lead routing, and build strategic nurture programs. In our travels, we’ve seen workflows that haven’t been touched in years…

So the question is, are you excelling with automation? Find out how well you are using HubSpot’s automation features to improve lead nurturing. In the long run, this will help you:

  • Share the right content with the right audience at the right time to create a positive buying experience
  • Route qualified leads to your sales team quickly, potentially improving time to close
  • Improve conversion rates through your entire funnel and reduce cost per lead

Creating an Impactful Buyer’s Journey 


HubSpot Automation Tools

These automated features are part of what makes HubSpot automation so powerful. If you aren’t using them, you are missing opportunities to create an impactful buyer’s journey.

Want to determine how well are you using all of HubSpot’s features – from automation to the CRM? Fill out our quick and easy HubSpot scorecard to find out. We will give you your maturity score of 1-10 and share tips to help you get more from your investment.

GET MY HUBSPOT SCORE