Anna is an Account Strategist at SmartAcre. In her role, Anna leads a team to build lead and demand generation strategies and execute integrated marketing campaigns from start to finish. She is skilled at using marketing automation tools including Marketo, HubSpot, and Pardot alongside tactics like content marketing and more. Anna received a Marketing degree from Bloomsburg University of Pennsylvania, an MBA from Philadelphia University, and holds additional marketing certifications.
As marketers, we are tasked with more than just lead and demand generation. We're also responsible for tying marketing efforts to overall company revenue. Don't fall victim to these common Lead to Revenue Management mistakes.
Segmenting your database can help you to better understand how your contacts are different and how to develop the most effective email and content strategies to engage with each of them.