As part of an account team, Brian accelerates clients' marketing initiatives by executing all marketing tactics including paid search, marketing automation, social advertising, content marketing, public relations, and more. Brian is a certified Inbound Marketer and has built a career helping B2B and B2C clients grow their businesses. Brian brings marketing, content creation, commerce experience as well as a great focus on customer success from the roles he's held at GSI Commerce, eFashion Solutions and The Jay Group.
B2B marketers must get up to speed on the EU GDPR, which goes into effect May 25, 2018. This regulation adds requirements for marketers regarding the collection, storage, and administration of personal data for EU residents.
Developing data storytelling skills isn’t easy, but it is a necessary component and best practice if you are looking to get executive support for new marketing initiatives. Here are the four elements I rely on for success.
It is unnecessary to "re-create the wheel" every time you want to publish content. Consider "rinsing and repeating", instead.
Begin with the end in mind. Before you start any campaign, note who you're trying to talk to.
This blog outlines two “quick wins” we’ve recently implemented for our clients - which you can also implement in your Hubspot instance for measurable results that prove ROI can be achieved in just a matter of hours.