Author: Brian Mather


Marketing Strategy
The B2B Marketer’s Guide to the GDPR

B2B marketers must get up to speed on the EU GDPR, which goes into effect May 25, 2018. This regulation adds requirements for marketers regarding the collection, storage, and administration of personal...

How to Make Your Marketing Data Actionable

Marketing Strategy
How to Make Your Marketing Data Actionable

Developing data storytelling skills isn’t easy, but it is a necessary component and best practice if you are looking to get executive support for new marketing initiatives. Here are the four elements...

Hubspot Quick Wins

Marketing & Sales Automation
Two Hubspot Quick Wins for Immediate, Measurable Results

This blog outlines two “quick wins” we’ve recently implemented for our clients - which you can also implement in your Hubspot instance for measurable results that prove ROI can be achieved in just...

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