beth kern

Author - Elizabeth Kern

As a content and SEO expert, Beth works closely with the account team to create content that moves the needle by increasing organic web traffic or generating leads through social content. Beth brings new ideas while executing marketing tactics including marketing automation, social promotion, content marketing, public relations, and more. Beth holds certifications in Hubspot Inbound Marketing and Google AdWords. She has a B.A. in Communication from Cedar Crest College and Certificate of Integrated Communications from NYU.

5 B2B Video Tactics You Should Implement in 2020
November 18th, 2019 - Posted by: in Content

If you’re looking to include video in your 2020 omnichannel marketing plan, you’ve come to the right place. Learn how these 5 B2B video tactics can gain you visibility.


Choosing a Video Platform for B2B Marketing
May 10th, 2019 - Posted by: in Content , Online visibility

There are many great video platforms out there so today we are going to break it down and help you find the right solution. We’ll examine Vidyard, Wistia, and YouTube and let you know which one comes out on top.


How Pillar Content Led to a 53% Increase in Organic Traffic (in 3 Weeks!)
September 28th, 2018 - Posted by: in Content , Online visibility

Are forms becoming a dirty word in inbound marketing? Since day one in the digital marketing world, you’re spoon-fed that gated content delivers consistent lead generation. What would happen if you removed the gate? In this blog, we’ll reference our client who was ready to take the risk of letting their gate down in order to improve their organic rank. Find out what happened.


Creating a Pillar Content Strategy in Four Steps
July 11th, 2018 - Posted by: in Content , Marketing automation

Creating a pillar content strategy may seem like a daunting task but we’ll break it down so you can create your own with ease and start ranking.


#SmartHack Tip of the Week- Optimize For Mobile
July 21st, 2017 - Posted by: in SmartHack

With so many people using mobile devices it's about time you optimize your marketing to conform. Email templates can get overlooked when strategizing mobile marketing campaigns.


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