As a content and SEO expert, Beth works closely with the account team to create content that moves the needle by increasing organic web traffic or generating leads through social content. Beth brings new ideas while executing marketing tactics including marketing automation, social promotion, content marketing, public relations, and more. Beth holds certifications in Hubspot Inbound Marketing and Google AdWords. She has a B.A. in Communication from Cedar Crest College and Certificate of Integrated Communications from NYU.
Are forms becoming a dirty word in inbound marketing? Since day one in the digital marketing world, you’re spoon-fed that gated content delivers consistent lead generation. What would happen if you removed the gate? In this blog, we’ll reference our client who was ready to take the risk of letting their gate down in order to improve their organic rank. Find out what happened.