As a content and SEO expert, Beth works closely with the account team to create content that moves the needle by increasing organic web traffic or generating leads through social content. Beth brings new ideas while executing marketing tactics including marketing automation, social promotion, content marketing, public relations, and more. Beth holds certifications in Hubspot Inbound Marketing and Google AdWords. She has a B.A. in Communication from Cedar Crest College and Certificate of Integrated Communications from NYU.