Alcom: Before and After
Changes focused on modernizing outdated content, enhancing navigation to better showcase current solutions and capabilities, and aligning the user experience with the brand’s strengths in sustainability and quality. Updates also included streamlining the RFQ process into a single form, improving content to highlight value, and refining visual design to better support the buyer’s journey.
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Before
- Outdated content that didn’t reflect current products and solutions
- Navigation didn’t support the buyer’s journey effectively
- Images of people were overemphasized instead of showcasing capabilities
After
- Modernized UX and site structure aligned with current offerings
- Clearer navigation and enhanced branding to guide users
- Focused content highlighting sustainability and proof points to support the buyer’s journey
Before
- Outdated content that didn’t reflect current products and solutions
- Navigation didn’t support the buyer’s journey effectively
- Images of people were overemphasized instead of showcasing capabilities
After
- Modernized UX and site structure aligned with current offerings
- Clearer navigation and enhanced branding to guide users
- Focused content highlighting sustainability and proof points to support the buyer’s journey
Before
- Outdated content that didn’t reflect current products and solutions
- Navigation didn’t support the buyer’s journey effectively
- Images of people were overemphasized instead of showcasing capabilities
After
- Modernized UX and site structure aligned with current offerings
- Clearer navigation and enhanced branding to guide users
- Focused content highlighting sustainability and proof points to support the buyer’s journey
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TECO Branding: Before and After
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