Content Marketing Articles

#SmartHack Tip of the Week – Launching a Campaign is the Tip of the Iceberg

Lisa Zwikl
Posted by: Lisa Zwikl   |   Share:


This week’s #SmartHack is brought to you by SmartAcre Account Strategist, Mackenzie Jacobson.

When launching a campaign, it’s really just the tip of the iceberg. With multiple campaigns running and numerous different buyers, it’s extremely important to establish goals for each campaign, and monitor the incremental success towards reaching those goals. Consistent analysis will allow you to understand how each campaign impacted buyer behavior and contributed to revenue. Then, use what you learned to inform the direction of your future campaigns.