#SmartHack Tip of the Week – Remarketing to Website Visitors

December 5th, 2017 - Posted by: in SmartHack

This week’s #smarthack is brought to you by Inbound Marketing Associate, Patrick Germain.

Don’t let people who come to your website slip through the cracks. Make sure that you reach out to them by building remarketing audiences that include people who hit specific pages of your website but exclude people who hit conversion pages or thank you pages. Then, you can import this list into Google Adwords and build a display remarketing campaign that is typically one of the most cost-effective ways of converting unknown traffic.

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