Insights

Design & Development Guides

How to Build a Lead Generation Website: The Ultimate Guide

Uncover enhancement ideas, get inspiration from creative B2B websites that work, think about interactive lead magnets and the tools you need to capture demand and understand when it is time for a website...

hubspot lead attribution video 2 - custom lead source values

Marketing & Sales Automation
Lead Attribution with HubSpot: Part 1 – Understanding Original Source Values

Watch part one of this video series to get a deep dive of lead attribution in HubSpot. Part one will show you how to use HubSpot's default source property values. This is the first step to leveraging HubSpot...

Marketing & Sales Automation
Do More with HubSpot Reporting & Sales

HubSpot Reporting and Sales are two tools that shouldn't be overlooked when refining your marketing automation stack. See if you're making the most of these key HubSpot features now.

Make HubSpot Automation Work For You

Marketing & Sales Automation
Using HubSpot Automation for Lead Nurturing

HubSpot automation tools can help you drastically expand your demand gen funnel and close more leads than ever. Are taking full advantage of them? Find out now.

Get More from HubSpot Contact Management

Marketing & Sales Automation
Understanding Your HubSpot Contact Database

Is an unorganized HubSpot database holding back your company's growth? Properly understanding and maintaining your contact data should be a core feature of your growth strategy. Learn more now.

Understanding the Relationship Between UX and SEO

Design & Development
The Relationship Between UX and SEO: Test Your Website

Learn more about the relationship between UX and SEO, then take a minute to test your own website health with SmartAcre's free SEO website grader.

Connecting HubSpot and Salesforce

Sales Enablement
Connecting HubSpot and Salesforce: Configuring, Syncing and Field Mapping

Anyone can connect HubSpot and Salesforce, but not everyone can truly integrate them. Watch as our experts walk you through the process of configuring and synchronizing your marketing automation and CRM...

Demand Generation
5 Lead to Revenue Management Mistakes Costing You Marketing Success

As marketers, we are tasked with more than just lead and demand generation. We're also responsible for tying marketing efforts to overall company revenue. Don't fall victim to these common Lead to Revenue...

Marketing & Sales Automation
Your Step by Step Guide to Switching Marketing Automation Platforms Part Four: Technology Implementation

When it comes to switching your marketing automation platforms, businesses often overlook the technological details. Ensure your switch runs smoothly, long-term, with this post.

Dreamforce 2018 Feature Image

Culture
B2B Marketing Takeaways From My First Time at Dreamforce

Our own Jenay Sellers spoke at Dreamforce this year, highlighting areas in data transparency as well as finding solutions to the GDPR challenges our Pardot and Salesforce customers are facing. Learn about...

SmartAcre Demand Gen Playbook

Demand Generation
Demand Generation Ideas for B2B Marketers

Download your new favorite playbook. SmartAcre's Demand Gen Playbook has 5 tactics designed to help you impact your pipeline growth and build a lead and demand generation plan that works for your business....

pillar content featured image

Marketing Strategy
How Pillar Content Led to a 53% Increase in Organic Traffic (in 3 Weeks!)

Are forms becoming a dirty word in inbound marketing? Since day one in the digital marketing world, you’re spoon-fed that gated content delivers consistent lead generation. What would happen if you removed...

Moving On Marketing Automation Featured Image

Marketing & Sales Automation
Your Step by Step Guide to Switching Marketing Automation Platforms Part Three: Moving On

When switching marketing automation platforms, moving on from your old system can often be the hardest part. Get the lowdown on moving on from old technology now. Part three in SmartAcre's "Switching Marketing...

Dreamforce Data Transparency | SmartAcre Session

Culture
Dreamforce 2018 and Data Transparency in the Age of Intelligent Marketing

Don’t miss SmartAcre’s breakout session at Dreamforce this year! Our own Jenay Sellers will be expanding on data transparency with regard to personalization, trust, and compliance, with a special focus...

Setting the right marketing automation goals

Marketing & Sales Automation
Your Step by Step Guide to Switching Marketing Automation Platforms Part Two: Setting Goals

Once your business has decided that a marketing tech switch is the right move, you need to set some marketing automation goals that will guide your process to success.

Switching Marketing Automation Getting Started

Marketing & Sales Automation
Your Step by Step Guide to Switching Marketing Automation Platforms: Getting Started

Marketing technology should empower your team to be marketing superheroes. If your platform is holding you back, it’s never too late to change. Start with part one of our step-by-step guide to switching...

What B2B Marketers Need to Know about Google Marketing Platform

Marketing Strategy
What B2B Marketers Need to Know about Google Marketing Platform

At the end of June (2018) Google introduced its new Marketing Platform. The new experience brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help marketers “plan, buy,...

Marketing & Sales Automation
Completing the Customer Journey with HubSpot Tools

The customer journey doesn’t just involve the marketing team. Successful organizations have a plan in place to ensure sales and marketing alignment in strategy, content and more. Learn how to leverage...

Let's Chat

Marketing & Sales Automation
How to set up HubSpot Chat in 7 minutes

Learn how implementing chat into your B2B website can increase your lead generation and improve customer service.

challenges in digital marketing turn into opportunities

Marketing Strategy
Overcoming SEO, Design, and GDPR Digital Marketing Challenges

SmartAcre hosted the Lehigh Valley HubSpot User Group on June 20th to network with local marketing professionals and share information on how to overcome challenges in digital marketing like SEO, Design,...

Pillar Content Strategy

Marketing Strategy
Creating a Pillar Content Strategy in Four Steps

Creating a pillar content strategy may seem like a daunting task but we’ll break it down so you can create your own with ease and start ranking.

pillar content strategy

Marketing Strategy
How Pillar Content Helped 3PL Central Rise Above the Competition

SmartAcre identified an opportunity to redesign 3PL Central's State of the Industry Report into an un-gated pillar page. 3PL Central increased conversions from 2017 to 2018 by 179% through the new pillar...

Marketing Strategy
4 Ways I’ve Offended Prospects With Sales Emails

Over the years, I’ve sent a lot of emails to SmartAcre prospects and our clients’ prospects as well. One-to-one emails, automated nurtures, mass emails, emails sent on my behalf by other people, Salesforce...

Marketing & Sales Automation
What’s The Deal with Data Studio?

Are you interested in a visual, easy-to-understand reporting dashboard? Look no further than Google Data Studio. Check out our overview of the platform and learn some tips and tricks.

Salesforce

Marketing & Sales Automation
Pardot Database Clean-Up

Spring is here. It’s time to clean up everything, including your database in Pardot. Use these tactics to clean up your Pardot instance in time for the beginning of Q2.

Get B2B Marketing Insights

Stay connected and hear new ideas from our CSO. No annoying weekly cadence, no junk, just B2B marketing talk.

For information about how SmartAcre handles your personal data, please see our privacy policy.

AgencyBalance

The agency balance is a podcast created to share knowledge around marketing, technology and business best practices.

Listen Now