Insights

Sales Enablement Articles

Drift Video vs. Vidyard GoVideo: What You Need to Know

The one-to-one video scene welcomes newcomer Drift Video, but how does it stack up against veterans like Vidyard GoVideo? We breakdown what you need to know.

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Demand Generation

5 Lead to Revenue Management Mistakes Costing You Marketing Success

As marketers, we are tasked with more than just lead and demand generation. We're also responsible for tying marketing efforts to overall company revenue....

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Marketing Automation

Your Step by Step Guide to Switching Marketing Automation Platforms Part Four: Technology Implementation

When it comes to switching your marketing automation platforms, businesses often overlook the technological details. Ensure your switch runs smoothly,...

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Culture

B2B Marketing Takeaways From My First Time at Dreamforce

Our own Jenay Sellers spoke at Dreamforce this year, highlighting areas in data transparency as well as finding solutions to the GDPR challenges our Pardot...

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Demand Generation

Demand Generation Ideas for B2B Marketers

Download your new favorite playbook. SmartAcre's Demand Gen Playbook has 5 tactics designed to help you impact your pipeline growth and build a lead and...

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Content Marketing

How Pillar Content Led to a 53% Increase in Organic Traffic (in 3 Weeks!)

Are forms becoming a dirty word in inbound marketing? Since day one in the digital marketing world, you’re spoon-fed that gated content delivers consistent...

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Marketing Automation

Your Step by Step Guide to Switching Marketing Automation Platforms Part Three: Moving On

When switching marketing automation platforms, moving on from your old system can often be the hardest part. Get the lowdown on moving on from old technology...

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Culture

Dreamforce 2018 and Data Transparency in the Age of Intelligent Marketing

Don’t miss SmartAcre’s breakout session at Dreamforce this year! Our own Jenay Sellers will be expanding on data transparency with regard to personalization,...

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Marketing Automation

Your Step by Step Guide to Switching Marketing Automation Platforms Part Two: Setting Goals

Once your business has decided that a marketing tech switch is the right move, you need to set some marketing automation goals that will guide your process...

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Marketing Automation

Your Step by Step Guide to Switching Marketing Automation Platforms: Getting Started

Marketing technology should empower your team to be marketing superheroes. If your platform is holding you back, it’s never too late to change. Start...

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Content Marketing

What B2B Marketers Need to Know about Google Marketing Platform

At the end of June (2018) Google introduced its new Marketing Platform. The new experience brings together DoubleClick Digital Marketing and the Google...

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Marketing Automation

Completing the Customer Journey with HubSpot Tools

The customer journey doesn’t just involve the marketing team. Successful organizations have a plan in place to ensure sales and marketing alignment in...

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Marketing Automation

How to set up HubSpot Chat in 7 minutes

Learn how implementing chat into your B2B website can increase your lead generation and improve customer service.

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