Blog Articles
Lead Attribution with HubSpot: Part 1 – Understanding Original Source Values
Watch part one of this video series to get a deep dive of lead attribution in HubSpot. Part one will show you how to use HubSpot's default source property values. This is the first step to leveraging HubSpot...
Do More with HubSpot Reporting & Sales
HubSpot Reporting and Sales are two tools that shouldn't be overlooked when refining your marketing automation stack. See if you're making the most of these key HubSpot features now.
Using HubSpot Automation for Lead Nurturing
HubSpot automation tools can help you drastically expand your demand gen funnel and close more leads than ever. Are taking full advantage of them? Find out now.
Understanding Your HubSpot Contact Database
Is an unorganized HubSpot database holding back your company's growth? Properly understanding and maintaining your contact data should be a core feature of your growth strategy. Learn more now.
The Relationship Between UX and SEO: Test Your Website
Learn more about the relationship between UX and SEO, then take a minute to test your own website health with SmartAcre's free SEO website grader.
Connecting HubSpot and Salesforce: Configuring, Syncing and Field Mapping
Anyone can connect HubSpot and Salesforce, but not everyone can truly integrate them. Watch as our experts walk you through the process of configuring and synchronizing your marketing automation and CRM...
5 Lead to Revenue Management Mistakes Costing You Marketing Success
As marketers, we are tasked with more than just lead and demand generation. We're also responsible for tying marketing efforts to overall company revenue. Don't fall victim to these common Lead to Revenue...
Demand Generation Ideas for B2B Marketers
Download your new favorite playbook. SmartAcre's Demand Gen Playbook has 5 tactics designed to help you impact your pipeline growth and build a lead and demand generation plan that works for your business....
How Pillar Content Led to a 53% Increase in Organic Traffic (in 3 Weeks!)
Are forms becoming a dirty word in inbound marketing? Since day one in the digital marketing world, you’re spoon-fed that gated content delivers consistent lead generation. What would happen if you removed...
Your Step by Step Guide to Switching Marketing Automation Platforms Part Three: Moving On
When switching marketing automation platforms, moving on from your old system can often be the hardest part. Get the lowdown on moving on from old technology now. Part three in SmartAcre's "Switching Marketing...
Dreamforce 2018 and Data Transparency in the Age of Intelligent Marketing
Don’t miss SmartAcre’s breakout session at Dreamforce this year! Our own Jenay Sellers will be expanding on data transparency with regard to personalization, trust, and compliance, with a special focus...
What B2B Marketers Need to Know about Google Marketing Platform
At the end of June (2018) Google introduced its new Marketing Platform. The new experience brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help marketers “plan, buy,...
Completing the Customer Journey with HubSpot Tools
The customer journey doesn’t just involve the marketing team. Successful organizations have a plan in place to ensure sales and marketing alignment in strategy, content and more. Learn how to leverage...
How to set up HubSpot Chat in 7 minutes
Learn how implementing chat into your B2B website can increase your lead generation and improve customer service.
Overcoming SEO, Design, and GDPR Digital Marketing Challenges
SmartAcre hosted the Lehigh Valley HubSpot User Group on June 20th to network with local marketing professionals and share information on how to overcome challenges in digital marketing like SEO, Design,...
Creating a Pillar Content Strategy in Four Steps
Creating a pillar content strategy may seem like a daunting task but we’ll break it down so you can create your own with ease and start ranking.
How Pillar Content Helped 3PL Central Rise Above the Competition
SmartAcre identified an opportunity to redesign 3PL Central's State of the Industry Report into an un-gated pillar page. 3PL Central increased conversions from 2017 to 2018 by 179% through the new pillar...
4 Ways I’ve Offended Prospects With Sales Emails
Over the years, I’ve sent a lot of emails to SmartAcre prospects and our clients’ prospects as well. One-to-one emails, automated nurtures, mass emails, emails sent on my behalf by other people, Salesforce...
What’s The Deal with Data Studio?
Are you interested in a visual, easy-to-understand reporting dashboard? Look no further than Google Data Studio. Check out our overview of the platform and learn some tips and tricks.
Pardot Database Clean-Up
Spring is here. It’s time to clean up everything, including your database in Pardot. Use these tactics to clean up your Pardot instance in time for the beginning of Q2.
What’s All the Fuss A Bot?
Learn how to automate your buyer’s journey via the power of chat and use this channel to generate leads, drive conversations, and grow your business.
Optimize Salesforce with Calendly to Stay on Top of Meetings
Do you love the features that Calendly has to offer but you're underwhelmed with limited Salesforce integration capabilities? Fear not, we have the solution.
The B2B Marketer’s Guide to the GDPR
B2B marketers must get up to speed on the EU GDPR, which goes into effect May 25, 2018. This regulation adds requirements for marketers regarding the collection, storage, and administration of personal...
3 Remarketing Audiences You Should Use Today
While there are many ways to create a remarketing audience, here are three tried and true audiences you should always be using.
Get B2B Marketing Insights
Stay connected and hear new ideas from our CSO. No annoying weekly cadence, no junk, just B2B marketing talk.
For information about how SmartAcre handles your personal data, please see our privacy policy.
The agency balance is a podcast created to share knowledge around marketing, technology and business best practices.
Listen Now