Author: Lisa Zwikl

Content Marketing

Account Based Marketing — More Than Just A Buzzword

Download your free ABM Playbook for a comprehensive look at how ABM works, how it’s implemented, and how it can move your organization closer to its...

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Demand Generation

Cloud Elements Sees 40% Lead Attribution from One Asset through HubSpot

Sure, every marketing team is looking to fill their funnel with targeted leads by driving awareness with enticing, relevant content. But, that can be easier...

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Marketing Automation

3PL Central’s Organic Traffic Skyrockets 45% with User-Centric Website Redesign

SmartAcre and 3PL Central collaborated to redesign 3PL Central's website, making it user-centric and increasing organic traffic by 45%.

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Sales Enablement

Don’t Drown in Your Contact Database: Start Weeding Today

Looking to do some spring cleaning, but in the summertime? Check out this blog to learn how to clean out your contact database using a re-engagement campaign....

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Marketing Automation

Maximize your Pardot Engagement Studio QA Process

Understand the basics of drip programs and the improvements that Pardot’s Engagement Studio from Salesforce makes to the process. We'll demonstrate the...

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Content Marketing

Account Based Marketing: Is it right for you?

It seems like everyone in the world of marketing is talking about ABM (including us here at SmartAcre), but is this marketing strategy the right fit for...

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Demand Generation

Three Steps to Implementing Account Based Marketing

With ABM, customized marketing strategies are built for these specific accounts, rather than the entire current client database at once. Using ABM technology...

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Marketing Automation

Toot Your Own Horn: How Lead Tracking Proves Marketing’s Value

Marketing teams always fight to show their value and earn their budget. Lead tracking and calculating ROI can prove your value and get your whole company...

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Demand Generation

6 Clear Benefits of Account Based Marketing

Here are six benefits of ABM you can expect to see as your organization shifts to an account-based strategy (bonus: these serve as six points you can use...

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Sales Enablement

Lead Scoring: Marketing’s Best Assist for Sales’ Prospecting

How can marketers maximize their efforts by empowering their sales departments? Brady Akers explores how lead scoring can increase your conversion.

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Demand Generation

Account Based Marketing (ABM): It’s Just Good Marketing

There is no arguing that knowing the companies you want to market and sell to just makes sense. It’s JGM. However, there are a number of “new” marketing...

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Content Marketing

#SmartHack Tip of the Week – Launching a Campaign is the Tip of the Iceberg

When launching a campaign, it's really just the tip of the iceberg. With multiple campaigns running and numerous different buyers, it's extremely important...

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