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Author: Lisa Zwikl

Marketing & Sales Automation
Completing the Customer Journey with HubSpot Tools

The customer journey doesn’t just involve the marketing team. Successful organizations have a plan in place to ensure sales and marketing alignment in strategy, content and more. Learn how to leverage...

challenges in digital marketing turn into opportunities

Marketing Strategy
Overcoming SEO, Design, and GDPR Digital Marketing Challenges

SmartAcre hosted the Lehigh Valley HubSpot User Group on June 20th to network with local marketing professionals and share information on how to overcome challenges in digital marketing like SEO, Design,...

Marketing Strategy
4 Ways I’ve Offended Prospects With Sales Emails

Over the years, I’ve sent a lot of emails to SmartAcre prospects and our clients’ prospects as well. One-to-one emails, automated nurtures, mass emails, emails sent on my behalf by other people, Salesforce...

Marketing & Sales Automation
What’s The Deal with Data Studio?

Are you interested in a visual, easy-to-understand reporting dashboard? Look no further than Google Data Studio. Check out our overview of the platform and learn some tips and tricks.

Marketing & Sales Automation
What’s All the Fuss A Bot?

Learn how to automate your buyer’s journey via the power of chat and use this channel to generate leads, drive conversations, and grow your business. 

remarketing audience featured image

Marketing Strategy
3 Remarketing Audiences You Should Use Today

While there are many ways to create a remarketing audience, here are three tried and true audiences you should always be using.

align sales and marketing

Marketing Strategy
3 Ways to Foster Marketing and Sales Alignment

The lines between marketing and sales continue to blur as consumers’ buying behavior increasingly puts them in the driver’s seat. Here are three things you can do to ensure your marketing and sales...

Hubspot

Marketing & Sales Automation
4 Fundamental HubSpot Email Automation Tips for 2018

What are you doing this year to improve your email strategy and automation knowledge to ensure you are meeting 2018 standards?

2018 lead gen

Demand Generation
Practical Tips to Drive More Leads in 2018

Demonstrate that your marketing programs deliver with these helpful tactics that will generate engagement, convert leads, and create pipeline while using your hard-earned marketing dollars wisely.

SmartAcre

Culture
4 Reasons to Choose SmartAcre as Your Marketing Agency

Set your IBM department up for 2018 success by partnering with an IBM approved marketing agency that can accelerate your efforts.

Marketing Strategy
Making the Holiday’s “Bearable” – The Power of Digital Marketing

Here are some of our favorite holiday marketing campaigns that resonate with audiences around the world.

Marketing & Sales Automation
The FAQs of Lead Attribution, HubSpot Edition

Lead attribution is one of the most important processes you can have to drive sales and marketing alignment. In order to help you implement, here are some of the FAQs we hear most often.

spooky marketing tactics

Marketing Strategy
Top 4 Spooky Marketing Tactics

As marketers, flexibility and creativity are key to success. However, here are the top 4 marketing tactics that you should avoid.

startup blog image

Marketing Strategy
4 Marketing Tips for Every Startup

Is your startup experiencing these 4 marketing challenges? Here’s what to do.

Marketo Key Features

Marketing & Sales Automation
5 Key Marketo Product Features To Make You A Marketing Superstar

If you're looking for ways to leverage Marketo's unique product features to drive new leads to your sales funnel and increase ROI, look no further. These Marketo tips will make you a marketing automation...

content-writing-seo

Marketing Strategy
7 On-Page SEO Tips for Content Writers

SEO isn't just for marketing nerds. Ensuring that your content is optimized for search engines is a must if you want to establish a digital presence. Check out these on-page SEO tips for content writing.

Magic 8 Ball

Marketing Strategy
It Is Certain… Email is Here to Stay.

Whether you’re just beginning to implement email into your marketing plan or working to take it to the next level, use these tips and tricks to audit your email program and implement new ideas that will...

A step by step guide to ABM

Marketing Strategy
Account Based Marketing — More Than Just A Buzzword

Download your free ABM Playbook for a comprehensive look at how ABM works, how it’s implemented, and how it can move your organization closer to its objectives.

Cloud Elements SOAI

Demand Generation
Cloud Elements Sees 40% Lead Attribution from One Asset through HubSpot

Sure, every marketing team is looking to fill their funnel with targeted leads by driving awareness with enticing, relevant content. But, that can be easier said than done.

3PL Central Website Redesign

Marketing & Sales Automation
3PL Central’s Organic Traffic Skyrockets 45% with User-Centric Website Redesign

SmartAcre and 3PL Central collaborated to redesign 3PL Central's website, making it user-centric and increasing organic traffic by 45%.

Sales Enablement
Don’t Drown in Your Contact Database: Start Weeding Today

Looking to do some spring cleaning, but in the summertime? Check out this blog to learn how to clean out your contact database using a re-engagement campaign.

Marketing & Sales Automation
Maximize your Pardot Engagement Studio QA Process

Understand the basics of drip programs and the improvements that Pardot’s Engagement Studio from Salesforce makes to the process. We'll demonstrate the testing and reporting features of Engagement Studio,...

Marketing Strategy
Account Based Marketing: Is it right for you?

It seems like everyone in the world of marketing is talking about ABM (including us here at SmartAcre), but is this marketing strategy the right fit for you? We’ve put together a quick list of Pros and...

Demand Generation
Three Steps to Implementing Account Based Marketing

With ABM, customized marketing strategies are built for these specific accounts, rather than the entire current client database at once. Using ABM technology solutions that include account-based data and...

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