Author: Lisa Zwikl
Lisa provides strategic account management and leads SmartAcre's account teams. From the Department of Defense to SaaS start-ups, Lisa has experience developing effective, award-winning communication plans and marketing campaigns. She helps clients create metrics-driven marketing programs by first understanding the why and then setting goals, aligning tactics to the entire customer journey, and measuring results. As an extension of their marketing team, Lisa helps clients generate strong, scalable lead pipelines that have led to company acquisitions. Lisa holds an Advertising & PR degree from Penn State University.
B2B Marketing Takeaways From My First Time at Dreamforce
Our own Jenay Sellers spoke at Dreamforce this year, highlighting areas in data transparency as well as finding solutions to the GDPR challenges our Pardot and Salesforce customers are facing. Learn about...
Demand Generation Ideas for B2B Marketers
Download your new favorite playbook. SmartAcre's Demand Gen Playbook has 5 tactics designed to help you impact your pipeline growth and build a lead and demand generation plan that works for your business....
Your Step by Step Guide to Switching Marketing Automation Platforms Part Three: Moving On
When switching marketing automation platforms, moving on from your old system can often be the hardest part. Get the lowdown on moving on from old technology now. Part three in SmartAcre's "Switching Marketing...
Dreamforce 2018 and Data Transparency in the Age of Intelligent Marketing
Don’t miss SmartAcre’s breakout session at Dreamforce this year! Our own Jenay Sellers will be expanding on data transparency with regard to personalization, trust, and compliance, with a special focus...
Your Step by Step Guide to Switching Marketing Automation Platforms Part Two: Setting Goals
Once your business has decided that a marketing tech switch is the right move, you need to set some marketing automation goals that will guide your process to success.
Your Step by Step Guide to Switching Marketing Automation Platforms: Getting Started
Marketing technology should empower your team to be marketing superheroes. If your platform is holding you back, it’s never too late to change. Start with part one of our step-by-step guide to switching...
What B2B Marketers Need to Know about Google Marketing Platform
At the end of June (2018) Google introduced its new Marketing Platform. The new experience brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help marketers “plan, buy,...
Completing the Customer Journey with HubSpot Tools
The customer journey doesn’t just involve the marketing team. Successful organizations have a plan in place to ensure sales and marketing alignment in strategy, content and more. Learn how to leverage...
Overcoming SEO, Design, and GDPR Digital Marketing Challenges
SmartAcre hosted the Lehigh Valley HubSpot User Group on June 20th to network with local marketing professionals and share information on how to overcome challenges in digital marketing like SEO, Design,...
4 Ways I’ve Offended Prospects With Sales Emails
Over the years, I’ve sent a lot of emails to SmartAcre prospects and our clients’ prospects as well. One-to-one emails, automated nurtures, mass emails, emails sent on my behalf by other people, Salesforce...
What’s The Deal with Data Studio?
Are you interested in a visual, easy-to-understand reporting dashboard? Look no further than Google Data Studio. Check out our overview of the platform and learn some tips and tricks.
What’s All the Fuss A Bot?
Learn how to automate your buyer’s journey via the power of chat and use this channel to generate leads, drive conversations, and grow your business.
3 Remarketing Audiences You Should Use Today
While there are many ways to create a remarketing audience, here are three tried and true audiences you should always be using.
3 Ways to Foster Marketing and Sales Alignment
The lines between marketing and sales continue to blur as consumers’ buying behavior increasingly puts them in the driver’s seat. Here are three things you can do to ensure your marketing and sales...
4 Fundamental HubSpot Email Automation Tips for 2018
What are you doing this year to improve your email strategy and automation knowledge to ensure you are meeting 2018 standards?
Practical Tips to Drive More Leads in 2018
Demonstrate that your marketing programs deliver with these helpful tactics that will generate engagement, convert leads, and create pipeline while using your hard-earned marketing dollars wisely.
4 Reasons to Choose SmartAcre as Your Marketing Agency
Set your IBM department up for 2018 success by partnering with an IBM approved marketing agency that can accelerate your efforts.
Making the Holiday’s “Bearable” – The Power of Digital Marketing
Here are some of our favorite holiday marketing campaigns that resonate with audiences around the world.
The FAQs of Lead Attribution, HubSpot Edition
Lead attribution is one of the most important processes you can have to drive sales and marketing alignment. In order to help you implement, here are some of the FAQs we hear most often.
Top 4 Spooky Marketing Tactics
As marketers, flexibility and creativity are key to success. However, here are the top 4 marketing tactics that you should avoid.
4 Marketing Tips for Every Startup
Is your startup experiencing these 4 marketing challenges? Here’s what to do.
5 Key Marketo Product Features To Make You A Marketing Superstar
If you're looking for ways to leverage Marketo's unique product features to drive new leads to your sales funnel and increase ROI, look no further. These Marketo tips will make you a marketing automation...
7 On-Page SEO Tips for Content Writers
SEO isn't just for marketing nerds. Ensuring that your content is optimized for search engines is a must if you want to establish a digital presence. Check out these on-page SEO tips for content writing.
It Is Certain… Email is Here to Stay.
Whether you’re just beginning to implement email into your marketing plan or working to take it to the next level, use these tips and tricks to audit your email program and implement new ideas that will...
Get B2B Marketing Insights
Stay connected and hear new ideas from our CSO. No annoying weekly cadence, no junk, just B2B marketing talk.
For information about how SmartAcre handles your personal data, please see our privacy policy.
The agency balance is a podcast created to share knowledge around marketing, technology and business best practices.
Listen Now